Hernan Vartan Horigian

• Develop LifeSmart Chinese SmartHome brand in Brazil and Mexico offline market. • Create and Develop SoundSmart Audio brand, 100% Brazilian developed by TRATO. • Create and Develop MolSmart Relay, Dimmer boards and IP Products, 100% Brazilian developed by TRATO. • Create and manage a network of certified integrators for resell and distribution of TRATO's portfolio • Develop an online training program • Establish partnership with local smart home associations and brands for brand recognition • Develop new products for Brazil market for Smart Home, Audio, and Video for offline channels. • Establish partnership with International brands like Control4, Savant, Crestron, RTI, Nice, Scenario, Somfy for integration with SoundSmart, MolSmart, and LifeSmart products.

• Develop ORVIBO brand in the Brazil offline market • Create and manage a network of certified integrators for resell and distribuotion of Orvibo products • Create all marketing material offline and online • Create all training material and support for new integrators. Integrator oriented Training website. • Develop an online training program • Establish partnership with local smart home associations and brands for brand recognition • Develop new products for Brazil market • Establish a calendar of workshops offline and online, as well as exhibitions around the country

• Command full control of business development, operations, finance, project management, sales, and marketing. • Direct a team of 16 professionals, managing all facets of product imports from overseas factories in China to Brazil. • Build rapport and communicate with suppliers while traveling and visiting different factories and fairs in Hong Kong (Global Sources/HKTDC), China (Canton Fair), Germany (IFA/CEBIT), and CES (USA). • Cultivate long-term business relationships with global partners and overseas brands that enable the company to present products and increase brand awareness in the Brazilian and Latin American markets. • Create and improve business processes to improve the delivery times and customer satisfaction in Brazil territory. • Increase business revenue by identifying target markets and developing and implementing go-to-market strategies. • Organize marketing activities including exhibitions and shows, and developed websites and social media for all brands. • Execute the online sales for the brand, Amazon Brazil through a direct channel while implementing the marketplace channel. Manage the ERP, CRM, and different BI software to help in decision-making. Key Accomplishments:  In 2019, introduced a new brand Orvibo for Smart Home products, leading the sales, exhibitions, and training.  Spearheaded brand marketing to the new Brazilian market via websites, social media, and exhibitions. Built teams to sell the brand.  Accomplished product/market research and developed a new OEM brand of mobile accessories Energy2U.  In 2012, started the first DiCAPac shop in São Paulo, singlehandedly building the distributor company from office setup, company/name registration to creating various departments (Marketing, Purchasing, Imports).  Imported the DiCAPac Korean Brand to the Brazilian market, growing the company to reach investors’ goals and opening the market with retailers, online direct sales, and brand shops.

• Oversaw an IT Services team of 7 throughout 6 locations, providing technology leadership and vision system development, application support, network operations, and web services in the U.S., Mexico, and Canada. • Directed budget decisions, positioning, recruitment, and strategy as a member of the Executive Board of the company. • Participated in the design, development, implementation, and daily management of special projects for further growth of technology applications used in business. Developed strategic plans, policies, and operation standards. • Governed the relationships and projects with companies in India for outsourced web development and web services integration, as well as other projects related to strategic business plans and organizational objectives. • Spearheaded the projects for websites and applications together with the customers, developers, and designers locally and abroad. Designed and executed the technology roadmap, research, and evaluation of new technologies. • Identified issues and rooms for improvement and analyzed the needs to create solutions that will support end-users.

• Controlled the VPN planning setup and administration for 5 remote locations and headquarters utilizing Cisco. • Supervised the system administration of Windows 2003/2008 Servers, Microsoft Exchange 2003 Server, Cisco Pix, Cisco ASA 5500 Firewall, Citrix Presentation Server 4.0 and 4.5 PS, SQL Server 2005, and SQL Server 2000. • Setup and implemented the Barracuda VOIP/SIP phone system, SharePoint Server 2003, Websense Internet Security, VMware ESXi infrastructure, EqualLogic iSCSI SAN, and Riverbed Steelhead WAN optimization. • Managed the backups on Veritas Backup Server 10d with HP Robotic Libraries LTO and HP NAS Server.

• Maintained the Microsoft Windows NT 4.0 Servers, Windows 2000 Servers, Novell, and Microsoft Exchange Server. • Managed VPN configurations for remote access to vendors and clients and supported end-users via telephone and on-site. Repaired and configured workstations with Windows 2000 and Windows XP. • Evaluated the network and server performance including availability, utilization, quality, and latency.

• Developed and tested applications with SDK for WAP, under WML and WMLScript. Installed and tested with SDK for Bluetooth technologies and Location-Based Services. • Designed dynamic WEB and WAP pages using Sybase SQL Anywhere. Installed and tested GATE (GSM/GPRS Simulator). • Implemented Ericsson WAP Gateway and Ericsson WAP Application Server with Windows 2000 Server.