Heloísa Hadich

Uma agência que gera valor para pessoas e resultado para negócios, construindo marcas relevantes. A forma de marcar da Vellich? É sendo uma agência que se preocupa com o objetivo do seu negócio, de forma ágil e personalizada com ao seu desafio. Entendemos sua necessidade e conectamos à nossa metodologia própria, BDS (Business + Design + Strategy), definindo estratégias s que vão te destacar no mercado ou sendo o seu time de marketing, para ter otimização dos recursos e crescimento real. +40 clientes atendidos, +5k leads gerados todo mês e + R$10 Milhões de valor de marca gerados.

· Dedicated work at DataLab, a company's innovation Hub for the development of products based on data science, AI and Machine Learning. ·Responsible for the pillars of Branding, Communication, Product GTM, Digital Channels, Partnerships, PR and Events. · Focus on the elaboration of the strategic planning of the DataLab brand and construction of positioning (brandbook), boosting SERASA as an innovative company in the technology segment with the local market - B2B and B2C segments. · Management of portfolio, brand architecture and marketing playbook, considering values, attributes, territory, positioning and adherence of products · Structuring of partnerships with sponsors in the major events of the digital entrepreneurship ecosystem, venture capital and universities.

· Local company in the Information Technology segment, provider of SaaS solutions for the digitalization of services and fintechs; invested by Softbank. · Acting in corporate scope, actively participating in the elaboration of the strategic planning of the brands Hyperlocal (holding/institutional), Go2Go (delivery), Avec (beauty and well-being) and CrossX (fitness). · Responsible for the pillars of Branding, Communication, Social Media, Events and Endomarketing; budget management of the area for Opex, suppliers, actions and campaigns. · Development of strategy towards lead generation, conversion and acceleration of the base; NPS monitoring, social listening, hiring and management of influencers. · Structuring partnerships with major brands, actions in social networks and events, construction and implementation of brandbook. · Reporting to the CMO; managing a direct team of 3 Analysts and Squads of up to 10 professionals.

· Responsible for managing the areas of Marketing and Communication, including brand strategy and architecture, business and communication, social networks, partnerships, events and performance marketing. · Acting across the BUs of Retail, Food Service and Catering, totaling ~5,000 customers nationwide. · Development of initiatives towards increase in brand awareness, brand power, customer base, experience improvement (CX) and retention/loyalty models. · Selection and hiring of marketing agencies (digital, performance, advertising and events), as well as printers, press offices and influencers. · Management of the area's budget; definition/prioritization of investments and analysis of results of initiatives based on ROI. · Interaction with global Marketing and Innovation teams (US and UK) to discuss the innovation pipeline, adaptation to the local market and alignments. · Contact with key customers to understand demands, elaboration of customized actions and opportunities for improvement in the provision of services. · Reporting to the Marketing Director; managing a direct team of 2 Analysts and Squads of up to 15 professionals (per project).

· Advisory and consulting projects for small businesses, in direct interaction with owners to understand their business demands and challenges. · Nature of projects: branding, market positioning, digital channels, social networks, content creation, campaign creation, performance marketing, SEO, lead generation, events, visual identity, partnerships, graphic projects. · Key projects: • ballet academy: revenue increase by 150% in 6 months • fintech: achieved #1 in Google ranking after new website and maintenance of SEO • automotive parts industry: recovered market leadership and top of mind within one year of structuring.

· Management of digital channels and social media (Instagram, Facebook, LinkedIn, Pinterest and e-commerce); creation of content for online campaigns and performance monitoring, such as: views, followers, awareness and lead generation). · Development of visual communication and collaboration in fairs and events.

Atendimento de contas: Mattel, Colgate-Palmolive e Salão Duas Rodas.