Hussain Tambawala

Spearheaded the "Star Search" project on Instagram, identifying and promoting standout content that resonates with the platform's diverse user base. Worked on the "Born on Instagram" initiative, showcasing original content and championing emerging talent from diverse backgrounds. Curated high-impact content, ensuring a consistent stream of engaging and trendsetting material for users, thereby elevating the platform's content quality. Pioneered trend spotting, staying ahead of the curve by identifying, analyzing, and leveraging emerging content trends, reinforcing Instagram's position as a trendsetter in the social media landscape. Instrumental in the launch and management of "Discovered on Reels", a music-centric project that highlights and promotes trending tracks and artists. Scouted and fostered relationships with upcoming creators, providing them with a platform to amplify their reach and influence. Proactively injected new trends and insights into the platform's content strategy, ensuring Instagram remains at the forefront of digital content innovation. Successfully managed a pilot project for content optimization on Instagram Threads feed, leading to a 80% increase in visibility and interaction for users. Led the Threads pilot project for, significantly improving organic feed optimization and user engagement.

Launched the Music audio app in Zee5 in alliance with Hungama Music. Running campaigns on new music launches. Identified issues, analyzed information and provided solutions to problems. Developed and implemented performance improvement strategies and plans to promote continuous improvement. Maintained content marketing calendar to schedule all aspects of creation and delivery. Streamlined functions by developing and implementing processes and task management ticket systems. Collaborated with marketing and design teams to develop and plan site content, layout and style.

Planning Weekly Contest and managing the festival/movie release/ key holidays calendar to generate more content on the platform. Creating Topics for local users to connect and strategizing overall festival plan on app resulting in maximum consumption and production of content. Launched 15-40 topics each week. Big Campaigns on VMate - Vmate IPL, New Year With Sunny Leone, Holi with Aashish & Bhuvan Bham, Alien Dance, Pledge For India Campaign, Pride of Punjab Campaign. Movie Partnerships on VMate - Bharat, Doordarshan, War, Junglee, Bala, Luka Chuppi, Kesari, Dabangg 3, Mission Mangal, Chichhore. Implemented processes for quick TAT on UGC moderation, content reviewed & published under 5 minutes. Handling end to end music operations from liasoning with Music partners to music programming on the app. Leading and strategizing overall Push Notification Operations in multiple languages and maintaining the high push Click Rate.

Content Featuring and curation for LeVidi app. Led the team in Transcoding, Meta data and Upload of content for the loop channels on LeVidi, Live, and Le TV to their respective backend. Content Programming & Ideation, Packaging & Publishing. Ensure consistent, timely collection and upload of content in conjunction with the daily, weekly and monthly plan and timelines. Carry out quality assurance checks on content and content related product features, and drive the consistency across all platforms and screen sizes. Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.

The role at Culture Machine involved strategizing content going live on various platforms apart from YouTube, and curate packages as per tent pole activities to make sure the content earns maximum revenues. Liaised with various platforms worldwide in order to get the content maximum reach and viewership. Applied performance data to evaluate and improve operations, target current business conditions and forecast needs. Executed regular process updates to reduce discrepancies and enhance scheduling across content calendars and programs. Evaluated report data to proactively adjust and enhance content operations.

Worked closely with brands like HUL, Citibank, Park Avenue, Brand Capital team, Cadbury, Colgate, Britannia to a name a few. My key role here was to understand the client brief and deliver along with the team an Av, which stood upto much more than their expectations. Played a major role in ideating the flow of the Av and handling various teams working on it. Have been instrumental in creating 100+ Av's jointly with the teams till date.

Handled a sales team of 4 members for Times Property Dream Homes show. Responsible for selling exhibition space for shows organized in association with the Times Of India publication. Worked on Times Property Dream Homes, Times Interiors, Times Utsav & India International Gift .

Worked, as a social media marketing manager and made sure that all the companies' YouTube channels were very well publicized on 55 websites. Also played a major role in marketing the website well and with the database segregation. Achieved recognition from senior management for contribution to channel growth, including managing syndication, employees and operations to foster optimal performance.