finn yeh

* Responsible for FinTech lending product design, implement, growth and marketing. * ▍Straight-A Student Project * ⑴ Decided the niche market, benchmarked short-tern loan products among nations and loan markets, to target at students under 26 with affordable loan plans and credit education * ⑵ Managed whole product cycle. Composed requirement by storyboard and mockup; written spec and UAT plans; invited alpha/beta users for testing to make quick product-improving iterations * ⑶ Created the fastest-selling product in LnB, averagely sold out in 2 minutes * ▍Marketing/Advertising/Analysis * ⑴ Developed new paid-media strategy to reduce cost by 25%, and reduce CPL by 50% * ⑵ Optimized LnB as top relevant results in SERP by SEO strategies and execution * ⑶ Participated in startup and FinTech events, and also gave the pitch and speech * ▍Notable Features * Including collaboration project with Standard Charted Bank, virtual account payment with KGI Bank, and accounting system across banks.

* Accountable for quality, usability, and profitability of YOCTOL.AI, an AI Chatbot builder focusing on NLU. Managed R&D and PM resources to deliver products * ▍Payment & Legal Policy * Facilitate pricing and payment of YOCTOL.AI accepted by users among interactions * ▍Notable YOCTOL.AI Features * ・Batch Test for NLU intent/entity * ・Activity log of chatbot collaboration * ・Chatbot analytics * ・JSON API integration * ▍Growth Strategy & Implement * ・SEO Strategy * ・Paid Media Strategy * ・Product Performance Tracking Strategy

Brought on as first and key engineer focus on front-end of website products. Wrote the website with Vue.js and PHP Laravel. Worked closely with CEO and CTO to define, scope, and implement product enhancements across site. Developed the 1st and largest P2P lending platform in Taiwan, which matchmakes lenders and borrowers to deal with credit issues or investing needs. Developed Robo-Invest, the 1st AI investing tools for P2P lending in Taiwan, which highly facilitate the willingness of re-investment.

Responsible for Web Ad SDK development, enforcement and maintenance. Developed vertical video ad web interface, communicated with iOS/Android webview to create interaction from customers.

* Learning of supply chain knowledge This is a valuable experience for receiving trainings from a world-class FMCG enterprise. I learned theoretical supply chain functioning knowledge and bring some of these to practice by careful observation, communication and analysis. * Redesign of new production line distribution During the internship, I redesigned a new production line distribution of repacking for CP&E team, which take responsibility for perfect output of fine product SKUs to customers. This model is well evaluated and introduced as a new solution for improvement. * Set new standard for future In result, my suggestion led to at least 10% of productivity lifted for repacking methods, and became the new standard for future improvement.

* Technical Support * Responsible for any technical support for publishers on Android/iOS/Web. Issues may come from direct ad integration, ad mediation, programming, device/store system, etc. * Completion of a documentation website * Redesigned to build a new website -- SDK Document for better user experience and enterprise image for publishers * Built a scalable content update system for internal usage. * Cooperation among parties * Co-worked with publishers to fix issues from bugs or misuse. * Co-worked with Business Development colleagues to improve publishers experience. * Co-worked with SDK developers to design next version of product in demand. * https://vpon-sdk.github.io

Sought the demand of visitors in NTU Azalea Festival; analyzed the market and competitors, negotiated with the manufacturer and university, and designed a new product, the NTU charm, to fulfill customers. Promoted the products by holding an activity about a promise which allows high school charm buyers to sell back charms they bought once having admission to NTU.

Activities and Societies: Rock Club