Hewen (Wen) Zhang

Global Platform Strategy & Intelligence: Architected reporting frameworks and competitive analysis for Marketplaces (Tmall, JD.com) and Social Commerce (TikTok Shop, Douyin) to drive executive-level investment roadmaps. Commercial Growth & Performance: Governed global strategy execution through Quarterly Alignment Meetings, delivering insights that fueled >240% YoY GMV growth for TikTok Shop North America. Ecosystem Innovation: Scaled social commerce capabilities by sourcing global agency partnerships and launching pilot projects for content optimization and multi-channel ROI quantification. Cross-Functional Leadership: Orchestrated high-priority strategic initiatives within a complex matrix organization, ensuring rapid execution and alignment across global cross-functional teams.

Market Entry & Pipeline Strategy: Spearheaded end-to-end business development strategies to expand the brand portfolio, driving consistent category growth through data-driven pipeline management. Brand Onboarding & Success: Successfully launched 100+ brands, with 85% achieving sales targets within the first 6 months by engineering localized go-to-market strategies. Commercial Optimization: Improved fill rates and revenue performance through strategic price negotiations, rigorous assortment planning, and proactive supplier relationship management. Market Intelligence & Growth: Leveraged deep-dive research to identify high-potential brands and provided tailored support to optimize their growth trajectories within the ecosystem.

Strategic Revenue Planning: Directed annual GMV planning and Joint Business Plans (JBPs) for Tier 1 & 2 sellers, driving marketplace revenue growth and long-term partnership value. Performance Optimization: Scaled seller performance by implementing data-driven initiatives that enhanced conversion rates (CVR) and improved search visibility within the marketplace ecosystem. Cross-Functional Orchestration: Partnered across Category Management, Product/Tech, and Marketing to align strategic roadmaps and ensure the seamless execution of high-priority marketplace initiatives. Operational Excellence: Monitored key performance indicators (KPIs) to identify growth bottlenecks, providing sellers with actionable insights to optimize assortment and inventory health.

Operational Impact: Engineered onboarding workflows that drove a 157% YTD increase in vendor contract completions for the Baby Department. Team Leadership: Managed the Vendor Acquisition & Item Setup team, training specialists on Salesforce, supply chain logistics, and contract negotiation. Vendor Strategy: Led integration for top-tier international vendors and improved supplier fill rates via automated Salesforce engagement frameworks. Data & Analytics: Developed performance dashboards and growth reports to track acquisition pipelines and identify new business opportunities.

Search & Discovery Optimization: Leveraged search quality analytics to refine product taxonomy and attributes, significantly improving site navigation and browse functionality. Digital Merchandising & CX: Directed end-to-end category and item page assets—including imagery and enhanced content—to elevate the customer journey and drive conversion. Site Experience Strategy: Partnered with cross-functional teams to optimize category landing page layouts and site features by providing data-driven UX insights.

My experience working for the law firm prepares me well for working at any other professional services industries. Attained hands-on experience in market research, data analytics and report, social media operations, branding strategy, integrated marketing campaign via both online and offline channels. - Managed company’s official Wechat profile and increased average page views and followers by 5% and 9%, respectively, in two months by leveraging results of competitor strategy research - Conducted market research for company’s new LA branch and aggregated results in a comprehensive report which guided its positioning and proper marketing strategy - Planned and organized a large event which successfully promoted company services to NYC Chinese startup founders and entrepreneurs

While working for the start-up, I evolved "can-do" and "Roll up your sleeve" spirits, proactive mindset as well as entrepreneur spirits. Improved communication and leadership skills while working with cross-functional partners and contacting with business partners. Gained experience in event planning & execution, CRM, direct marketing, marketing content creation, budget tracking, website analytics and product development. - Established and maintained client relationships and their trust through strong communication skills and frequent follow-ups by using the marketing automation software - Promoted company in NYC by hosting events and publicizing them via posters, social media campaigns, and email marketing - Directed branding, copywriting, as well as promotional material such as flyers, posters, brochures and the company website - Negotiated client agreements to optimize company profit - Led a team of five to complete marketing activities effectively with short deadlines - Designed and launched themed travel packages such as “Wellness Travel” and “A Bite of China” that substantially increased sales

Got to familiar with multiple digital marketing channels including social media, website optimization, SEO, email marketing and digital analytics. Attained experience in inbound marketing, content marketing, developing and executing marketing campaigns to generate sales leads while increasing market reach across the U.S. market. - Managed WholeRen’s official Wechat profile and maintained a stable 2% weekly growth in followers - Improved the official website’s SEO performance via keyword adjustments and website optimization - Developed marketing outreach campaigns that generated large proportion of the prospective customers and leads - Increased the company’s visibility among Chinese consumers through the company website and Chinese-focused platforms such as Wechat and Sohu