Hetavi Vora

I led business development efforts for the UK department, driving market expansion and securing high-value client deals. My responsibilities were: •Email Marketing & Lead Nurturing – Executed targeted campaigns, optimized engagement through A/B testing, and improved conversions. •Lead Generation & Closures – Prospected high-intent leads, managed follow-ups, and increased conversion rates. •Sales & Law Course Promotion – Sold law courses through tailored pitches, handled objections, and guided enrollments. •UK Market Expansion – Led growth efforts in the UK, adapting sales strategies and forming key partnerships. •Client Relationship Management – Built strong client relationships, ensuring satisfaction and repeat business. •Performance Analysis & Strategy – Tracked key metrics, optimized outreach, and refined lead-generation strategies.

Facilitated the Ladbrokes Safe Bet Policy by effectively communicating with customers. Accomplished my daily tasks in a timely manner and supported my colleagues with their work when possible.

I worked as part of a team of five on a relaunch of an IBM product, ‘IBM Academic Initiative’. This was an assessed part of our MSc Marketing course. My main responsibilities were: -Market Trends: I undertook a complete analysis of the market, analysing the online learning industry trends and consumer behavioural trends. -Promotional Strategies: I made recommendations on how the reach of the product can be increased through an interesting Social VR platform. -Account Management: During the 4-week assignment I was the primary contact between our team and the IBM associates. I was responsible for ensuring we met the client’s brief and delivered the project on time. -Project Management: we worked to a tight deadline (4 weeks from inception to recommendations so it was essential to have a realistic project plan and to maintain regular client and team communication to ensure the deliverables were achieved on time. -Target Orientation: Recommendations made as a part of the project have been approved and awaits implementation

Understood the client’s needs and delivered a social media campaign working closely with the creative team. Delivered a successful campaign for the client which increased their social media engagement by 280%.

Mastered in MS Suite to run sales campaigns and increase exposure to the brand. Communicated with customers post workshops about the products, crossed sales targets by 20%. Headed the Marketing campaign for schools going online in the first term.

Collaborated with the manager and team to work on the development and implementation of new social media plans in order to attract new customers and increase brand awareness. Scheduled and maintained a daily and monthly content calendar.