heta väisänen

success management director - salesforce.org emea central

About

I’m a digital marketing consultant in Accenture's Management Consulting practice, based in Zurich, Switzerland. I have done project assignments in fields of digital sales and marketing, e-commerce, CRM, customer life cycle management, digital transformation as well as business strategy. I have solid experience in multichannel management, customer engagement, content creation and digital analytics in Adobe Marketing Cloud, Salesforce Marketing Cloud and Salesforce.com. My special interest areas are digital customer engagement and social media innovation. Before Accenture I worked 1,5 years in a consulting organization helping digital business companies in going abroad. I have also done multiple internships in the areas of Consumer Goods and Retail, Publishing and ICT. In my personal life I’m really passionate about traveling and different sports, including martial arts, skiing, hiking, tennis and dancing.

Country

switzerland

City

zurich

Industry

information technology and services

Skill

english, research, business strategy, social media, project management, strategy, management, analysis, marketing communications, management consulting, business analysis, crm, consulting, marketing, start ups, customer relationship management, public speaking, panel moderator, workshop moderation

Experience

success management director - salesforce.org emea central

salesforce.org

2019-7 - Present · 7 yrs 3 mos

financial assistant for budgeting and accounting

a-lehdet oy

2008-6 - 2009-8 · 1 yr 3 mos

Accounting, budgeting and invoicing in a Finnish publishing company

in-house sales consulting: master thesis assignment

bsh turkey

2011-8 - 2012-2 · 7 mos

Master Thesis: Challenges of a regional sales performance analysis - Assistance in projects related to sales force management, business processes, key indicator analysis and strategic sales consulting

international office analyst intern

technische universität münchen

2011-2 - 2011-7 · 6 mos

Elaboration of analysis about Internationalisation at TUM - Content creation for the website for the internal students

project assistant for digital business

culminatum innovation oy ltd

2009-8 - 2011-2 · 1 yr 7 mos

* Arrangement of start-up events and digital business workshops * Content creation for the project website * Digital marketing for the events with social media and mass-emails

software sales coordination assistant

nordicmind

2007-6 - 2008-2 · 9 mos

* End-to-end sales processes * Accounting and indicator tracking * Marketing activities

senior customer success manager -emea central

salesforce

2016-3 - Present · 10 yrs 7 mos

* I am responsible for adoption and driving value for large, enterprise Salesforce customers in Switzerland and the greater DACH region. I help customers utilize best practices in the areas of CRM, digital marketing, customer service, IOT and mobile apps. * Strategic account relationship management * Digital road map creation with the key clients * Product adoption and programme initiatives * Customer journey innovation and realization

management consultant

accenture

2012-3 - 2016-3 · 4 yrs 1 mo

* Design and realization of marketing and engagement roadmaps * Omni-channel content creation and social media management * Analytics for sales performance and processes * Customer journey design and business impact analysis * Project management and team lead activities

Education

aleksanteri institute, university of helsinki

social science

2007-1 - 2012-1 · 5 yrs 1 mo

Management of the International Organisations Leadership studies Conflict management and negoation tactics Qualitative and Quantitative Research Methods Statistics