Hesham Barr

Carnival Internet UK Audra Security Solutions Catena

We are a team of artists creating bespoke print design

Print media distribution company covering Sussex and parts of Kent and Hampshire

Whether you are brand looking to increase visibility, or a music festival, B2B event, sports club or even an individual seeking sponsorship, the spontzer.com platform will make the process easier than you could imagine.

Working with students to help them apply theoretical work to real-life work-based scenarios.

▪ Created and in process of implementing digital marketing strategy for the FY23 fiscal year – inclusive of; website refresh (focusing on engaging traffic based on business capabilities); automated journeys; lead scoring; targeted account-level outreach; content remapping to SEO work – all implementation based on identification of and confirmation of new software stack (Force24, WordPress) ▪ Initial short-term website refresh has seen a month-on-month reduction in bounce rate of 6.5%

Tennishead.net is one of the most visited tennis content sites on the internet. Consultancy and contract work, assisting the site owner with ideas around digital marketing strategy, and taking some of the suggestions live – currently focusing on driving digital subscriptions via paid media.

• Runs an Account-Based Marketing (ABM) initiative across EMEAR using an omnichannel approach. For FY21 there is a projected pipeline delivered of circa $49M • Managed Cisco communications to the channel across EMEAR, via social media (using Sprinklr). The Partner and Distributor handles benchmark well against the rest of Cisco’s social presence, ranking 1st and 2nd for engagement. • Owned to-channel Turtl publishing platform instance around digital marketing (engagement over FY20 H1 = represented by average story read time of 4mins+) ▪ Owns Sport Technology social media content globally, curating via LinkedIn - $25K+ earned media value over a 12-month period up to Elevate sunset (April 2021) ▪ Learned Axure to help produce wireframes for new Cisco.com page concepts • Recent redesign of UK Small Business page resulted in; +36.5% CTR; +24.7% Dwell time; -6% bounce rate; +158% engagement points - https://www.cisco.com/c/en_uk/solutions/small-business/promotions-b.html ▪ Optimizes existing digital services for partners and explores and implements new digital tactics to drive Sales Qualified Leads (SQLs). In FY19, EMEAR digital drove 33% of the $811,859,139 total SQL value for the region ▪ Responsible for all agency and vendor relationships for channel-based digital marketing lead generation • FY19 = 1478 Marketing Qualified Leads (MQLs) generated by the program ▪ Manages paid media for the channel in EMEAR, w/ 3.77% CTR, $2.68 CPC in FY19 H2 ▪ Actively searches for and on-boards agencies, ensuring they provide service delivery for at least 15% below direct-to prices for partners ▪ Produced the internal EMEAR digital team e-newsletter, creating content in Adobe Experience Manager ▪ Trains and educates partner marketers on how to use the Zift123 marketing suite, including; landing page creation via CMS; email journey creation, social media output and visitor tracking

Start-up that is driving the usage of Artificial Intelligence (AI) in the mental health space.

▪ Guided creative direction of the company, oversaw all branding and content production ▪ Managed a team of 4, including videographers, photographers and designers and also agency relationships ▪ Hands-on approach to concepting, design, editing and video shoots ▪ Project-managed the branding of the Etihad Campus at Manchester City

•Studied business against the background of football, to understand theoretical debates around its function, and critically analyse processes and forces within it. •Studied generic management, and applying industry and strategic concepts to modern business.