Hernán Guerrero

Co-founded and led the marketing and growth strategy of an educational startup, defining go-to-market, performance marketing, and CAC/LTV optimization. Scaled the operation to over 800 students in 6 months through digital acquisition and conversion journey optimization.

Provide clients with advice on financial matters, making recommendations on ways to best utilize their money. Advising clients on products and services available, ensuring they are aware of and understand those that best meet their needs. - Private individuals; - Corporate organizations; - Specific groups, e.g., societies. Specializing in particular products, depending on their clients, e.g., selling employee pension schemes to companies, pension or investment advice to private clients. Offering advice to clients in all of these areas, plus savings plans and insurance. - Contacting clients and setting up meetings, either within an office environment or in clients' homes or business premises - Conducting in-depth reviews of clients’ financial circumstances, current provision and future aims - Analysing information and preparing plans best suited to individual clients' requirements - Designing financial strategies - Providing clients with information on new and existing products and services - Assisting clients to make informed decisions - Researching information from various sources, including providers of financial products - Liaising with head office and financial services providers - Keeping up to date with financial products and legislation - Producing financial reports - Contacting clients with news of new financial products or changes to legislation that may affect their savings and investments - Preparing and sending out annual summaries of investment and pension and cost details to clients

Managed strategic OEM accounts, leading end-to-end commercial projects and coordinating sales, marketing, and operations teams. Responsible for negotiations, launches, and execution of complex commercial initiatives.

Led regional commercial strategy and sales teams, defining objectives, KPIs, pricing, and expansion plans. Built strategic B2B partnerships and optimized commercial processes focused on growth and profitability.

Developing the strategy for our product portfolio of stair railing – promoting and consolidating its introduction in the market via competitive analysis and requirements of Venezuela. Restructuring the team and introducing the new strategy, with key performance in relation to competitors, reverting market share down trend; generating relevant and focused events; changing the customer service concept to a more customized model. Orienting and developing integrated marketing initiatives that leveraged sales & marketing activities. Responsible for the indicators of volume, price and sales. Fulfillment of the sales processes established by the company.

Conducting and orienting marketing plan implementation, including all Marketing and Sales materials. Strategic orientation to trade activities, market research and consumer results. Establishing and keeping relations with key stakeholders. Development incentives to improve sales indicators. Contributing to operational and strategic planning such as market forecast and competitive analysis.

Developing the strategy for Regional (Local Beer) and Brahma portfolio. Conducting events, meetings with key customers and trade teams in the region, enabling sales plan implementation. Training the sales team. Supervising and leading the distributors. Development and implementation of the VIP project which was aimed at capturing and recovering On Premise customers in the region. The distribution tested were direct sale, mixed sale and pre-sale. Growth of 500% the first 6 months due to the recovery and the capture of new customers.

Supervising, analyzing and reporting the results of the promotions activities in all the country, promotional activities for different companies as Pepsi, Maltin Polar, Directv,etc. Assistant in the account and creative team.

Online Master’s degree in digital marketing with a strategic business perspective. Directed to professionals that need to manage digital departments, marketing experts that want to focus their career on the digital world, specialists in particular areas who want to acquire a 360° view and entrepreneurs who want to launch their business.