HERNÁN VILLORDO

• Sale of wound care and anesthesia supplies • Prospecting and opportunity analysis in hospitals and key accounts • Creation of CRM and development of sales strategy • Analysis of customer potential based on collected data • Prospecting for new distributors across the country • Training and product presentations

• Define and implement sales plans aligned with corporate objectives. • Prepare and monitor sales budgets. • Develop market penetration and territorial expansion strategies. • Establish goals and KPIs for the sales team. • Lead, motivate, and train the sales executives team. • Develop and maintain strong relationships with doctors, hospitals, clinics, and distributors. • Generate sales forecasts and monthly sales reports. • Coordinate training in consultative sales techniques and product knowledge.

• Prepare and monitor sales budgets. • Manage key accounts. • Coordinate with clinical marketing and medical training departments. • Identify and generate business opportunities through distributors and direct channels. • Analyze and develop new distributors, create territory strategies, and assign hospitals. • Negotiate with distributors and end customers to close projects. • Analyze market and competitor trends. • Manage sales in Argentina, Ecuador, and Chile through distributors.

• Collaborate in market studies by providing clinical perspective. • Provide technical support in medical and surgical procedures where the devices are used. • Ensure the correct, safe, and effective use of the equipment in hospitals and clinics. • Develop educational materials and clinical training protocols. • Plan marketing strategies and execute training and workshops with HCPs. • Support the sales team by providing clinical and technical knowledge in presentations and demonstrations. • Build trusted relationships with key opinion leaders and key users. • Ensure compliance with regulatory standards and safety protocols during device implementation.

• Analyze scientific literature to promote solutions, therapies, and handle objections. • Understand the processes, key personnel, and critical elements in public and private hospitals. • Prospect and generate new physician users. • Increase sales in assigned hospitals. • Build networking and create large-scale projects. • Manage the CRM or customer tracking systems. • Coordinate strategies with marketing and clinical specialists. • Stay updated on new technologies and trends in medical devices. • Monitor competition and identify competitive advantages of the product line. • Identify clinical needs in hospitals and propose solutions.

Promote and sell medical devices to hospitals, clinics, laboratories, and distributors. • Prospect and open new accounts in the healthcare sector. • Prepare quotations, commercial proposals, and bids. • Negotiate prices, commercial terms, and contracts with public and private clients. • Meet and exceed established sales targets. • Manage key accounts and provide post-sales follow-up. • Identify business opportunities with current and potential clients. • Represent the company at congresses, medical fairs, and scientific events. • Identify competitor activities and develop tactical actions. • Coordinate activities of the sales team, deliveries, and technical support, and cover operational needs. • Prepare sales reports, forecasts, and market analysis. • Monitor sales indicators and customer satisfaction

*Exceed monthly sales *Technical support in Cath Labs *Identified potential new accounts and market entry strategies. *Prospect new customers every week

Marketing, business, management