Hernan Velandia

Chief Executive Officer @ Quimitronica SAS

About

As CEO of Quimitronica SAS, I bring over a decade of experience in corporate finance and turnaround strategies, with a focus on delivering value in complex and distressed environments. My work emphasizes collaboration and strategic execution, leveraging expertise in restructuring, private equity, and operational optimization to drive measurable results. Previously, I successfully spearheaded financial and operational transformations as CFO for two logistics firms under severe distress, optimizing tax structures, divesting non-performing assets, and improving EBITDA through fleet productivity enhancements. My leadership approach prioritizes innovative problem-solving, transparency, and value creation for stakeholders.

Country

Colombia

City

Bogotá D.C. Metropolitan Area

Industry

Chemicals

Skill

Corporate Finance, Private Equity, Restructuring, Strategy, Financial Analysis, Business Strategy, Financial Modeling, Economics, Valuation, Finance, Analysis, Competitive Analysis, Strategic Financial Planning, Mergers & Acquisitions, Management Consulting, Entrepreneurship, Financial Planning, Corporate Development, Financial Reporting, Management

Experience

Chief Executive Officer

Quimitronica SAS

2020-9 - Present · 6 yrs 1 mo

Bogotá D.C. Metropolitan Area

Chief Financial Officer

Ópera Transporte y Logística integral SAS

2017-7 - 2020-2 · 2 yrs 8 mos

Bogota,D.C., Capital District, Colombia

- Developed and executed the financial and operational turnaround to attain a successful restructuring under bankruptcy protection for a USD 10M debt. - Led a team of 10+ professionals covering finance function to save the company by i) recovering COP USD 2M using tax optimization and USD 1,5M in working capital; ii) shutting down non-performing business units and reducing SG&A by 50% and; iii) divesting USD 6M in obsolete assets. - Teamed up business units increasing their EBITDA 20%+ by optimizing the owned fleet / 3rd party mix and doubling owned fleet productivity, implementing incentives and a USD 1,5M fleet renovation.

Chief Financial Officer

Empresariales SAS

2017-7 - 2020-2 · 2 yrs 8 mos

Bogota,D.C., Capital District, Colombia

- Recovered the Board of Directors’ trust in management by implementing clear reporting to provide a better understanding of the business, and sound strategic and financial planning. - Led a team of 5 professionals covering finance function to create value by recovering COP USD 1M using tax optimization, divesting obsolete assets and executing synergies with sister companies. - Teamed up with business units and IT to optimize the service mix, triple owned fleet productivity and design new services. - Negotiated, structured and executed a profitable partnership introducing 3rd party electric vehicles to increase revenue and improve brand awareness.

Senior Associate

Efromovich/Silva Capital Partners

2015-1 - 2017-8 · 2 yrs 8 mos

Bogota,D.C., Capital District, Colombia

- Structuring and negotiation (sell-side) of an oil & gas portfolio company for USD 40M. - Structuring and inception of a student housing company and an asset management firm. - Debt and capital raising for portfolio companies in the hospitality, agribusiness and air transportation sectors.

Associate

Efromovich/Silva Capital Partners

2013-8 - 2015-1 · 1 yr 6 mos

Bogotá, Colombia

Network Economics Manager

LATAM Airlines

2012-2 - 2012-12 · 11 mos

Santiago, Santiago Metropolitan, Chile

- Preparation and presentation of financial and strategic assessments (Revenue & Profit Analysis) of relevant competitors to advice the executive teams on strategic decisions. - Led a team responsible for giving a network perspective to the airline’s international Business Units.

Advisor to the Board of Directors

Quimitronica SAS

2010-10 - 2012-1 · 1 yr 4 mos

Bogota, Colombia

Consultant on financial and strategic issues for a retailer of supplies and provider of maintenance services for quality control in the chemistry industry.

Consultant (In-company project)

Eurofit Group

2010-5 - 2010-7 · 3 mos

Ghent, Belgium

In-company project, part of the Masters in Financial Management, for a tier I supplier of the automotive industry.

Economist

Superintendencia de Industria y Comercio

2008-7 - 2009-8 · 1 yr 2 mos

Bogota,D.C., Capital District, Colombia

Economic advisor on anti-competitive practices investigations for the Colombian Antitrust Enforcement Agency. Economic analysis of M&A's impacts on competition, for approval or rejection.