Hermon Navaryan

Deputy General Manager @ Sinerjik Gıda Pazarlama Sanayi Ve Ticaret Anonim Şirketi

About

I am a senior executive with over 14 years of experience in the coffee and food & beverage industry, specializing in market expansion, distribution strategy, sales operations and scalable business growth. Throughout my career, I have worked across both entrepreneurial ventures and corporate organizations, leading nationwide sales structures, distributor networks, e-commerce operations and end-to-end operational transformations. I have consistently delivered strong, measurable results, including: 100% year-over-year growth across multiple consecutive years Managing 60% of Turkey’s out-of-home coffee consumption sales for a global brand Building 1,200+ point nationwide distribution networks Launching e-commerce operations generating 50% of total company revenue Leading and developing teams of up to 80 professionals My leadership style is execution-focused, data-driven and grounded in real market dynamics. I work best in fast-moving, competitive environments where sustainable growth and operational excellence are critical. Core Expertise: Market Expansion • Distribution Strategy • Sales & Operations Leadership • Coffee Industry • FMCG & HORECA • E-commerce • Team Leadership

Country

Türkiye

City

Istanbul

Industry

Food Production

Skill

Yatırımcı İlişkileri, Operasyonlar, İngilizce, İşletme, İş Stratejisi, Strateji, Stratejik Planlama, Maliyet Kontrolü, Ekip Liderliği, Pazarlama, İletişim, Sorun Çözme, Satış Süreci, Performans Raporlama, Kâr Zarar Yönetimi, Bütçe Oluşturma, Liderlik, Pazar Payı, İş İlişkisi Yönetimi, Komut

Experience

Deputy General Manager

Sinerjik Gıda Pazarlama Sanayi Ve Ticaret Anonim Şirketi

2020-3 - Present · 6 yrs 6 mos

Başakşehir, İstanbul, Türkiye

Led nationwide sales, distribution, warehouse, logistics and e-commerce operations across Turkey Delivered 100% year-over-year growth for multiple consecutive years Managed 60% of Turkey’s out-of-home coffee consumption sales for a global coffee brand Built and scaled a 1,200+ point nationwide distribution network through strategic partnerships Launched and scaled e-commerce operations generating 50% of total company revenue during the pandemic Optimized warehouse and operational processes, improving delivery performance, reducing errors and lowering operational costs Led and developed a cross-functional team of 80 professionals

Regional Manager

Miko Group

2015-3 - 2020-3 · 5 yrs 1 mo

Built and led the Marmara region market entry and expansion strategy Achieved 52% growth in the first year, 70% in the second year, and 450% total growth during tenure Established 5 regional distributors and expanded operations to 350+ active points Managed regional sales, technical service and dealer operations Led an 8-person sales and technical team Following my departure, the company exited the Marmara region

Company Owner

The Bite Coffeeshop

2013-5 - 2017-11 · 4 yrs 7 mos

İstanbul, Türkiye

The venue which we opened in the Cihangir district of Istanbul in a short time became a frequent destination especially for tourists and residents of the region.