Hermano Neto

I am a sales leader who transforms complex industrial challenges into simple and effective solutions. With deep expertise in steam systems and control and safety technologies, I help customers achieve operational excellence while protecting brand integrity. My approach combines strategic vision, technical mastery, and relationship-based leadership—because in today's market, trust and clarity close deals faster than pressure. Throughout my career, I have specialized in structuring and transforming different sales teams, focusing on customer satisfaction and sustainable growth. I lead by example, developing new leaders based on solid values, purpose, and humanity. With attitudes like these, I have always worked with strong followership from my teams. With extensive experience and strategic vision for emerging markets and the implementation of different strategies in different customer segments, I constantly drive strong partnerships and work with different sales channels with long-term planning. My career is marked by consistency and significant year-over-year (YoY) growth results, implementing commercial strategies that generated growth and profitability in different positions, different companies (within the same group), and 2 different countries. I have over 20 years of experience in three different companies within the Spirax Group, a leading global engineering group in steam and thermal power system solutions for the industry, and a member of the FTSE100 (the 100 largest companies listed on the London Stock Exchange by market capitalization). International Experience: As Sales Director at Spirax Sarco Mexico, I led the sales team to exceed targets and KPIs, ensuring average sales growth of approximately 23% in real terms and profitability above the expected plan. I led the implementation and significant improvements in priority internal processes such as: customer satisfaction (NPS), customer relationship management (CRM), and multi-channel market coverage strategy (Go-to-Market - GTM), strengthening the Mexican operation commercially and technically, developing new leaders and high-performing salespeople.