Herlita Dewi Rahmayanti

Driven by a strong passion for building impactful brands, I progressed from Marketing Communications to Marketing Manager, taking ownership of integrated marketing strategies, cross-channel execution, and team leadership to support brand growth and sales performance. 1. Developed and executed quarterly and annual ATL & BTL marketing plans in collaboration with leadership and cross-functional teams. 2. Ensured consistent brand messaging across digital and offline channels. 3. Led communication strategy for multiple product lines, maintaining visual and messaging alignment. 4. Managed the marketing budget and paid channels to support campaign effectiveness. 5. Strengthened brand positioning through integrated digital and offline campaigns. 6. Oversaw multi-channel marketing execution, including ads, KOLs, social media, live streaming, partnerships, stores, and events. 7. Monitored and analyzed campaign performance to improve effectiveness. 8. Coordinated with agencies, media partners, and vendors to ensure smooth execution. 9. Led and mentored the marketing team to support performance and growth.

Marketing Communications – Roomi Indonesia Roomi Indonesia is a dynamic electronics company offering stylish and functional products, including TVs, speakers, CCTVs, hairdryers, and more. 1. Executed integrated marketing communications across digital, in-store, and event channels, contributing to a 30–40% improvement in overall campaign effectiveness. 2. Translated marketing strategies into clear, consistent, and on-brand messaging, strengthening brand positioning and driving a 60% increase in brand awareness and visibility. 3. Planned and executed store activations, product launches, and promotional events, increasing audience engagement across online and offline touchpoints. 4. Developed, reviewed, and quality-controlled all marketing communication assets, reducing revision cycles and improving execution efficiency by 25–30%. 5. Managed 15+ strategic partnerships and collaborations, ensuring message alignment and expanding brand reach across campaigns and events. 6. Coordinated cross-functional communication and evaluated campaign performance, improving execution speed and message effectiveness by 20–25%.

As the head of creative at PT. Caniva Kreasi Bersama, a production house and creative agency, I have experience in managing over 10 different projects and brands. 1. Hiring and managing a creative team consisting of 8-10 members along with 5 interns. 2. Translating client marketing objectives into creative strategies and concepts. 3. Leading the creative process from concept to implementation. 4. Ensuring quality control for every produced work. 5. Reviewing work, troubleshooting, and providing feedback to the creative team.

When I was part of the creative team, I managed over 5 social media accounts and produced various creative content and films. 1. Brainstorming and generating ideas for creative content. 2. Executing ideas according to the brief. 3. Managing social media platforms. 4. Creating creative project decks.

Throughout my time at Avistudio, I predominantly focused on my roles as a Casting Director and Assistant Director for the films "Just a Boy" and "Katanya Cinta Tak Harus Memiliki". 1. Identifying and recruiting talent for each film project based on specific categories. 2. Negotiating contracts, managing calendars, and overseeing projects from inception to completion. 3. Assisting the director to establish and enforce budgets, timelines, and metrics. 4. Organizing and filing documents, taking notes, and delivering messages to the director.

During my 5 months internship at PT Net Mediatama Televisi in the Production Crew division, I held 4 different roles, including Creative, Production Assistant, Floor Director, and Unit Production Manager. I participated in over 6 programs on NET TV.

Starting my career at Onen Studios as a Film Talent Coordinator didn't satisfy my desire to meet new people. Consequently, I decided to spend my contract period learning social media marketing to promote Onen Studios' films. 1. Developing a social media content plan that aligns with the brand identity. 2. Creating valuable and consistent content across all social media platforms. 3. Providing guidance to the design team regarding planned visual content. 4. Managing social media accounts effectively.

Being a Line Producer for a film project focused on family relationship reconciliation, titled 'Family Portrait', was an enjoyable opportunity for me. 1. Supervising the budget, scheduling, and the overall production process to ensure efficiency and quality. 2. Managing logistics, including hiring crew members, securing locations, and coordinating production schedules to maintain smooth operations. 3. Negotiating contracts, managing production resources effectively, and addressing any challenges that arise during filming to keep the project on track.

During my tenure at Onen Studios, I dedicated the majority of my time to serving as a Casting Director & Talent Coordinator for the development of over 5 film projects. 1. Identifying and recruiting talent for each film project based on specific categories. 2. Conducting casting sessions for multiple candidates to find the best fit for each role. 3. Facilitating communication between management and team members to ensure smooth collaboration. 4. Negotiating contracts, managing calendars, and overseeing projects from inception to completion.

As a freelance creative team for a "Women International Day" campaign project in collaboration with a makeup brand and the launch of new products with influencers, achieving over 90% exposure, my responsibilities included: 1. Generating content ideas, scripting, storyboarding, and other creative elements. 2. Executing ideas according to the project brief. 3. Conducting briefings with talent to ensure alignment with the campaign objectives. 4. Directing the production team to bring the campaign to life effectively.

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