Herbert He Ph.D M.D.

Global Chief Marketing Officer @ Zhejiang Orient Gene Biotech Co.,Ltd

About

Unique and outstanding experience with a demonstrated history of working in Hospital, Academy and Healthcare industry, including Pharmaceutical, Medical Devices, Diagnostics, Digital. Skilled in Cross-Sector Partnership Ecosystem and Innovation, Marketing Strategy, New Product Implementations, Sales and Product management and training, Life Sciences, Business Development, Commercial Operations and Digital Marketing. Strong support professional with 4.5 years' clinical experience in hospital, a M.D. majored in Hematology (Lymphoma and Leukemia, etc.) and a Ph.D. in Infectious Disease from Peking University and University of Malaya.

Country

United States

City

Waltham

Industry

Hospital & Health Care

Skill

Executive Stakeholder Engagement, Innovation Management, Business Transformation & Operational Excellence, Director level, Strategic Partnerships & Ecosystem Development, Portfolio Strategy & Lifecycle Management, Enterprise Growth & Market Expansion, Clinical Diagnostics & Laboratory Markets, Cross-functional Leadership Across R&D, Commercial & Operations, Upstream & Downstream Marketing, Organizational Leadership & Talent Development, Team Development, Strategic Marketing Management, Innovation Development, Global Commercialization Strategy, Diagnostics & Molecular Diagnostics Leadership, Global Brand Development, Sales & Marketing, Oncology, Marketing Strategy

Experience

Global Chief Marketing Officer

Zhejiang Orient Gene Biotech Co.,Ltd

2022-7 - Present · 4 yrs 3 mos

Led global marketing and commercialization across multiple subsidiaries, driving strategy, GTM, portfolio, branding and partnerships for IVD, Molecular Diagnostics, Animal Health and Life Sciences; member of Strategy, BD and Talent Committees.

Global Chief Marketing Officer

Healgen Scientific

2022-7 - Present · 4 yrs 3 mos

Greater Boston

Global Marketing Director

Abcam

2020-6 - 2022-7 · 2 yrs 2 mos

Boston, Ma

Led global commercialization strategy for Abcam's Custom, Partnerships & Licensing business, restoring 43% growth, increasing gross margin from 60% to 70%, launching 24 IVD products, and driving NPD, commercial excellence and strategic growth.

Global Business Relationship Director

AstraZeneca

2019-1 - 2020-6 · 1 yr 6 mos

Boston, Massachusetts, the United States

Selected for AZ2025 global strategy team (13 of 70,000), leading global strategic partnerships, healthcare innovation, ecosystem development and international business expansion to accelerate patient-centric commercialization initiatives.

Commercial Innovation Lead - International

AstraZeneca

2017-4 - 2019-3 · 2 yrs

Shanghai, China

Defined AZ's commercial innovation strategy, leading digital health and disease management initiatives across 8 therapeutic areas. Launched 14 solutions adopted by 16,000+ hospitals in 20+ countries, benefiting 10M+ patients through 200+ strategic partnerships.

Marketing Head & DBSL

Leica Biosystems

2016-8 - 2017-4 · 9 mos

Shanghai

Led strategic marketing and commercialization for Pathology, Molecular Diagnostics and Clinical Laboratory Solutions, driving 30% growth and market share gains. Danaher DBS Black Belt, advancing commercial excellence, organizational transformation and strategic partnerships.

Senior Product Manager, Marketing

Leica Biosystems

2013-9 - 2016-8 · 3 yrs

Shanghai, China

Managed 14 product lines, delivering 13–18% annual growth. Led portfolio strategy, localization, pricing and GTM initiatives for Leica's flagship Histology business, increasing operating profit by 15%, driving new product launches and supporting Danaher's global growth strategy.

Product Manager, Sales & Marketing

Abbott

2012-4 - 2013-9 · 1 yr 6 mos

Beijing, China

Led Molecular Diagnostics portfolio (FISH, qPCR, NGS, etc.) strategy across North Asia, supporting molecular diagnostics growth through companion diagnostics, oncology testing and market expansion. Achieved 120% of sales target and increased market share from 30% to 55%.

Research Associate, Institute of Laboratory Animal Sciences

Chinese Academy of Medical Sciences

2011-7 - 2012-4 · 10 mos

Beijing

Conducted translational research under GLP standards, with hands-on experience in molecular biology, pathology and animal studies. Developed NGS training programs and supported preclinical research, bridging scientific research with diagnostic commercialization.

Clinical Pathologist

PKU 3rd Hospital

2007-9 - 2011-7 · 3 yrs 11 mos

Beijing, China

Completed clinical pathology training with hands-on experience in diagnosis and consultation of 10,000+ cancer cases. Developed strong expertise in pathology, laboratory medicine and clinical practice, providing the foundation for scientific and commercial leadership.