herbert reininger

Harnessed spirit of adventure and bold leadership accepting offer to propel struggling start-up agency to the next level. Established creative division and reinvented business model, leading to a 3x revenue increase in four months. Recruited by business principals, moving from Austria to Texas to launch interactive agency from a local and regional start-up service model to a national competitor. Assembled high-performing creative team and freelance pool and initiated major process changes that led to the capture of major national accounts prior to business dissolution due to lack of capital funding. > Developed custom pitch method that secured six national accounts, including Silicon Valley technology giants.

* The Penn State University Outreach * Recruited to head the creative department of 28+ people * Improving the creative output * Integrating the use of social media into the marketing mix * Reducing turnover * Managing a 1.5 Million $ budget * Representing the department at all university levels * Invited to join prestigious social media and innovation committees within the university

Senior Art Director, TSP (Turkel Schwartz and Partners) Key clients included Discovery Channel Latin America, Mortgage.com, and Hotelview.com.

Built creative department for New York office of Agency.com (now The Designory), division of Omnicom Group, an interactive marketing agency operating on three continents. Attracted quality talent and created an integrated culture within three months directing team building and motivational incentives. Staffed, trained and coached creative team of 18, piloting business development as principal creative client contact and lead project manager. Secured and led projects for key clients, meeting and exceeding client expectations and budgets. > Captured Pfizer.com website redesign contract, driving eleventh-hour team development of "Partners for Living" mood video suggesting new Pfizer image that attracted client decision makers. > Reenergized General Motors GMAC's visual identity, brand name, and B2B website, conceiving and directing integrated creative effort and mortgage-market-first automated online platform for mortgage brokers.

Led design team of volunteer communications group for first TEDx PSU event in 2010. Contributed to design of all visual aspects, including identity, stage, website, invitation, ads, and iPhone app design leading to attendance of 1,000 at the Sunday event. Continued heading design efforts for 2011 event, attracting 1,000+, and planning for 2012. > 5 years harnessing TED / TEDx motivation to organizational improvement. Invited participant of TEDxSummit 2012, TEDActive 2013. Speaker at TEDxPSU 2013: http://youtu.be/YhCkjRXgnDw.