Henry Low

Co-Founder & CEO @ SRE Commerce

About

I’m a co-founder and CEO passionate about cross-border e-commerce and DTC Health & Beauty brands in Southeast Asia. At SRE Commerce, I lead a fast growing startup delivering premium, clinically proven supplements through a seamless online experience. Previously, I contributed to a high-growth, venture-backed SaaS startup that was successfully acquired within 16 months. This experience strengthened my expertise in operations, e-commerce, and cross-border logistics. My background spans growth strategy, strategic partnerships, and cross-functional leadership, enabling me to build scalable businesses that drive sustainable expansion. I focus on leveraging data-driven marketing, technology, and strategic partnerships to accelerate growth and create meaningful value for customers. I welcome connections with entrepreneurs, investors, and leaders who share a vision for the future of health and beauty in the digital era.

Country

Malaysia

City

Federal Territory of Kuala Lumpur

Industry

Computer Software

Skill

Entrepreneurial Organizations, Business Ownership, Start-up Leadership, Start-up Ventures

Experience

Co-Founder & CEO

SRE Commerce

2025-1 - Present · 1 yr 9 mos

Federal Territory of Kuala Lumpur, Malaysia

We are a high growth DTC health and beauty startup transforming the wellness landscape in Southeast Asia. Our mission is to disrupt the traditional wellness industry by delivering clinically proven, condition specific supplements through a data driven, tech enabled e-commerce platform. By combining science backed product development with a seamless digital purchase experience, we aim to redefine how consumers approach preventative health and beauty across the region.

Project Engineer

Luwjistik

2024-1 - 2024-5 · 5 mos

Served as a critical bridge between operations, product management, and engineering teams to drive seamless partner onboarding and platform integration. Translated complex operational requirements into strategic, actionable plans, resolving cross-functional challenges and optimizing workflows to enhance efficiency and service delivery. Coordinated multidisciplinary teams to accelerate partner deployment and improve platform functionality, balancing technical constraints with business priorities. Collaborated extensively with stakeholders across Southeast Asia, Mauritius, and Australia, navigating diverse regulatory and cultural landscapes to deliver scalable SaaS-enabled logistics solutions.

Network Performance

Luwjistik

2022-12 - 2024-1 · 1 yr 2 mos

Played a key role in optimizing partner cost structures to ensure competitive pricing while safeguarding margins. Led the expansion of the logistics network by onboarding strategic partners and opening new country lanes, directly contributing to broader market reach. Partnered with the Head of Operations to refine operational processes and elevate team productivity. Established and monitored comprehensive KPIs spanning first mile, mid mile, and last mile logistics, ensuring consistent partner performance and adherence to service-level agreements across a complex, multinational network.

Growth & Strategic Partnerships

Luwjistik

2022-8 - 2022-11 · 4 mos

Collaborated with the Head of Growth and Strategic Partnerships to spearhead the onboarding of over 100 logistics and technology partners across 22 countries, significantly expanding the company’s regional footprint. Led negotiations and partnership management efforts to align with the company’s SaaS platform capabilities and long-term business strategy. Fostered cross-functional collaboration with product, engineering, and marketing teams to accelerate partner integration and drive scalable, sustainable growth.