Henry Liao

Monitor & Desktop Sales Product Manager in Japan @ MSI

About

Skilled in advertising management, campaign organization, creative project execution, and budget management within regional business. Experienced in effective collaboration with partnerships and PR agencies, as well as implementing channel marketing strategies.

Country

Japan

City

Greater Tokyo Area

Industry

Computer Hardware

Skill

Flawless Execution, Insight Generation, Marketing Campaigns, 市場規劃, Lightroom, Adobe Illustrator, Adobe Photoshop, 日文, Google Analytics, 英文, 中文, 線上行銷, 行銷

Experience

Monitor & Desktop Sales Product Manager in Japan

MSI

2025-3 - Present · 1 yr 7 mos

エムエスアイコンピュータジャパン In charge of monitor and desktop business for both B2B and B2C in Japan

Channel Marketing Specialist

MSI

2023-8 - Present · 3 yrs 2 mos

台灣

In charge of Laptop business Eastern Europe (Czech, Ukraine, CIS) • Executing advertising and monitoring marketing metrics. • Planning comprehensive promotions for products launch,from online digital advertising,PR & KOL seeding to offline events and channel exposure. • Planning and tracking the execution of quarterly marketing activities. Southeast Asia (Cambodia) • Achieved a 23% increase in laptop sales. • Organized an offline event with thorough exposure planning on social media, integrating product experiences and aligning with on-site dealer sales initiatives. • Collaborate with a PR agency, leveraging media and KOL resources, facilitating effectively communication and aligning product messages. • Engaged key clients & media to competitor analysis, market trends and synergize marketing resources and potential partnerships.

Desktop & Monitor Channel Marketing Specialist

MSI

2021-9 - 2023-8 · 2 yrs

台灣

Apec ( Japan, Taiwan, and South Korea) Japan • Incremental sales growth of 2022: Desktop 140.95%, Monitor 103.44% • 2022 MSI Tokyo Game Show owner. • Collaborated with NANOLEAF and CAPCOM to integrate MSI's exclusive feature into the Monster Hunter Rise game, achieving in a Three-Win strategy and developing a solid relationship. • Collaborated with CAPCOM for the Monster Hunter Rise Campaign, gained 21k followers, 4.5K retweets and 2.1M impressions on social, leading to increased monitor awareness in Japan. Taiwan • Incremental sales growth of 2022: Desktop 106.42%, Monitor 100.52%. • Well showcased the products in Computex and Intel Open House. • Successful case: Taiwan Nvidia collaborations. • Word-of-Mouth marketing on focus model in various forum such as Dcard, Ptt, Mobile 01, and Bahamut game community. South Korea • Incremental sales growth of Q2 in 2022: Focus model 346.15%. • Monitor resulted an impressive 3057.50% incremental Shout Out reviews in 2022 Q2 • Expanding monitor market penetration and MSI brand awareness on forums in Korea such as Danawa and forums, generated over 8,500 sell-out in 2023 Q2.