Henrik Rudolf

Leading product portfolio strategy and commercialization for brake system components in the European heavy vehicle market. Responsible for aligning product development with customer needs, cost efficiency, and long-term business goals.

Led global product strategy and innovation projects for advanced industrial solutions across multiple markets and customer segments. Responsible for the full product lifecycle – from early market analysis and customer requirement definition to development, launch, and commercial growth. Defined long-term product roadmaps based on market trends, competitive intelligence, and customer insights, ensuring strategic alignment with Sandvik’s business goals. Translated complex technical capabilities into clear customer value propositions and profitable business models. Led cross-functional teams across R&D, production, sourcing, and marketing to deliver new products on time and within cost targets. Drove portfolio optimisation initiatives, phasing out low-value SKUs and focusing development resources on high-impact solutions. Collaborated closely with sales organisations and key accounts worldwide to secure adoption of new technologies and strengthen market position. Balanced strategic priorities with operational realities – aligning innovation projects with manufacturing capabilities, cost structures, and long-term profitability. This role strengthened my ability to bridge engineering, market strategy, and business development – and taught me how to create tangible commercial value from complex technical potential.

Assisting companies in the Engineering industry with marketing, screening for new customers, quotations, price negotiation, design work and CNC programming.

Business Strategy and marketing strategy Brand development Intellectual property rights Competitiveness Idea and concept development Measurement of customer satisfaction Cooperation in value-creating business networks Business sustainability