henrietta tuskes

country head hungary

About

European Marketing Manager - Well-being Category at Sanofi CHC at sanofi

Country

hungary

City

hungary

Industry

pharmaceuticals

Skill

marketing strategy, marketing management, marketing communications, customer insight, media relations, product development, strategic planning, marketing, fmcg, pharmacueticals, leadership, change management, brand development, brand management, brand extensions, integrated brand marketing, advertising, business planning, pharmaceutical industry, market research, strategy, management, business strategy, business development, market planning, new business development, negotiation, integrated marketing, competitive analysis, product launch, global marketing, marketing research, market analysis, international marketing, online marketing, product marketing, key account management, coaching, trade marketing, digital marketing, shopper marketing, pharmaceutical sales, sales effectiveness, cross functional team leadership, strategic thinking, market access, brand equity, competitive intelligence, consumer insight, segmentation

Experience

brand manager

stollwerck

2004-3 - 2006-12 · 2 yrs 10 mos

assistant brand manager

mondelēz international

2001-9 - 2004-3 · 2 yrs 7 mos

sales and marketing director

2013-9 - 2015-2 · 1 yr 6 mos

country head hungary

bayer hungary consumer health

2017-2 - Present · 9 yrs 8 mos

marketing and media manager

sanofi

2011-6 - 2012-3 · 10 mos

* CHC pain, cough&cold, allergy category manager and media manager * 5 Subordinates * Belonging brands: Algoflex family, Rubophen, Allegra, Rhinathiol and Business Development projects

brand group manager, media manager

sanofi

2006-12 - 2011-6 · 4 yrs 7 mos

* OTC pain, cough&cold, allergy category manager and media manager * 4 Subordinates * Belonging brands: Algoflex family, Rubophen, Allegra, Rhinathiol and Business Development projects * Responsibilities: * managing the OTC pain relief brands - Algoflex family, Rubophen, Allegra, Rhinathiol: strategy development, strategic planning, positioning, communication, activities, design and packaging development, portfolio refreshing, sponsoring, pharmacy activities, new product licensing etc. * management of the team * coaching, coordinating, organizing, checking the work of subordinates * motivate, evaluate, give feedback of team members * Special projects: * lead, take part in and evaluate yearly media negotiations (tv, press etc.) – reach improvement! * media audit organization, evaluation * media agency coordination * event coordination concerned by more OTC brands – with separate assistant

european marketing manager - well-being category

sanofi

2012-4 - 2013-8 · 1 yr 5 mos

* Responsibilities: * Build strong & sustainable European and Multi-country/region brands * Build regional strategies, communications for key health capital brands * Harmonize the brands (strategy, packs & communication) and build regional line extensions (product development) * Manage the Health capital brands through Europe together with the local teams: follow-up, checking, coordination, fine tuning, strategy alignment * Build media knowledge level in the local teams * Increase media buying effectiveness in Europe