Henrieke Hartz

- Developed and executed product roadmaps for 3 digital products - Facilitated SCRUM meetings - Translated business needs into technical to-dos

- Developed and executed marketing plan for Food & Beverage segment - Driven and developed strategic digital marketing activities such as website development and marketing automation solutions - Engaged key stakeholders regarding collaborative marketing and product launch activities to ensure high quality results - Supported and guided regional marketing teams in relation to launches, trade shows and campaigns - Composed marketing and launch materials in collaboration with agencies and copywriters

- Planned and executed monthly exclusive MBA alumni events - Composed and updated marketing content for website and newsletters - Built strong customer relationships with both alumni and students

- Responsible for social media platforms of one locations - Maintained fan pages and operated the respective applications - Developed monthly newsletters - Planned and executed events

Cand.merc.(kom.) teaches a broad understanding of complex and strategic communication both internal and external in corporations and other organisations - especially in a global context.

Creative thinking is foundational to finding new solutions to complex challenges—both professional and personal. Deliberate creative thinking is mandatory for any organization that values innovation. It is critical to the success of initiatives involving entrepreneurship, marketing, research, communications, and change management. Deliberate creative thinking is a learnable skill. In this experiential course, students learn the mindset, skill set, and tools of creative thinking.