Hengxi Zhang

1. Affiliate management: Sourcing creators to achieve collaboration on both videos posting and live, creating creator signing program and signed 20 creators within one month, monitoring the performance and reach over $15,000 affiliate GMV for one month. 2. Live stream management: Planning the live stream content and conversational tactics for targeted products, analyze the live stream data like user demographic after each live to develop further live strategy, achieve 2.1K audiences in one live, growth rate 104%. 3. Ads management: Managing each products’ ads to achieve best performance, each ads reach average ROAS 6 in the first month. 4. Data monitoring: Monitoring shop data to keep GNE score in a healthy level and maximizing GMV by deep diving the data change.

1. New Product Social Listening: Analyzed descriptions of scent for skincare products on social media, collected official brand communication points and consumer reviews of competitor products, and created a scent survey report for helping the brand optimize communication on social media channels. 2. Social Media Analysis: Analyzed monthly social media data, identified brand category trends and key data index performance for providing actionable insights to enhance brand performance. 3. Supplier Coordination: Coordinated with external suppliers on new report logic and social listening perspectives, providing stronger support for the brand's continuous development.

1. Merchant Operations: Compiled merchant FAQs, streamlining issue resolution for 30+ merchants. Hosted regular webinars on different topics to further assist merchants in resolving operational issues. Organized merchant promotional events to incentivize livestreaming and short video content creation. 2. Influencer Operations: Researched trending products based on GMV and analyzed influencer profiles across dimensions like engagement rate, follower count, user demographics to facilitate product matching and ad copywriting. Secured 26 influencer partnerships within the quarter. 3. Store Operations: Monitored high-potential small merchant stores weekly, identified behaviors that could decrease store performance. Assisted with merchant business management by sales performance analysis. Assisted 10+ merchants in achieving sales goals and becoming showcase stores within 2 months.

1. Competitive Analysis: Analyzed monthly competitor marketing campaigns, brand share of voice, e-commerce performance across multiple dimensions for Philips and Midea. Provided brands with comprehensive understanding of competitors. 2. Product Research: Conducted monthly social listening research for Philips and Stride on dimensions like search index, social volume, key SKU positive and negative reviews, word frequency, and word cloud analysis. Combined own brand and industry trends to inform branding strategy.

1. Product Function Delivery: Communicated with technical team to draft competitor benchmarking for product requirement documents. Assisted with developing SDK with overseas compliance for ~2 week acceleration in publishing workflow and simplified review process. 2. Project Management: Onboarded game teams, managed publishing needs (feature description, legal review, data standards). Drafted project process documentation, tracked milestones, enabled 1 game to officially launch overseas bi-monthly. 3. Overseas Game Inspiration: Worked with game operations team to collect overseas game inspiration based on Appannie rankings, summarizing gameplay, theme, and other information in weekly reports.

1. Campaign Design: Conceptualized Adidas Euro Cup campaigns, D.O.N ISSUE 3 launch event, and 4 CSR campaigns; refined storytelling and increased brand buzz to reach ~500K audience. 2. Kol Relations: Established relationships with 150+ KOLs, maintained via daily seeding. Monitored media coverage. Secured 60+ in-depth promotions on Xiaohongshu and Douyin during tenure.