Hengjun Chu

• Started from scratch to build up a local logistics partner pool which originated from 6 different European countries to cover the whole European market, thus to obtain capabilities for customs clearance, cross-docking warehouse and road freight transportation • Took lead of team to provide solutions and earned RFQ/RFP from clients; after win the biddings ensure smooth operation in the initial stage Procurement Manager, Airfreight Charter Cargo Service, Cross-Border Business • Sourced 50+ qualified suppliers, buildup Air Freight capacity pool which is 3 times the needs to ensure the balance of supply and demand; Setup supplier sourcing standard and KPI assessment system to keep capacity pool competitive • Controlled yearly spending by analyzing market trend and managing the contract negotiation progress; setup year-round purchasing benchmark for each destination; evaluated spending on a monthly base thus to meet P&L target

• In charge of 4b business, leading a team of nine buyers to negotiate yearly deals with suppliers; developed and implemented strategic plans to optimize performance of Snacking, Dairy, Frozen and Personal Care category • Owned P&L; In three consecutive years delivered top ranked result of positive growth for both sales and margin through strong negotiation, although the overall hypermarket business was in a declining trend • Analyzed market data, consumer insights and competitor activities to make informed decisions regarding product selection, assortment, pricing, promotions and inventory management. • Collaborated closely with cross-functional stakeholders, including merchandising, marketing, sales and supply chain, to develop and execute category-specific strategies, thus to ensure the product offering appealing, relevant and meet the target consumers’ needs

• Initiated cross-selling projects between liquidity and payments products by conducting transaction analysis to identify potential opportunities for 8 under-penetrated clients; developed a concrete value proposition for each client • Led commercialization of Earning Credits Rate (ECR) product in Western Europe, identified target clients and approached 6-8 pipeline clients, enabling Citi to broaden the reach of its ECR product in the European market

• Conducted quantitative assessments to select the best locations for 6 new FMCG distribution centers; used Lean tools to increase transportation network efficiency by 40%, facilitating client’s rapid expansion strategy in China • Built and analyzed a price model of 20 transportation suppliers, performed transportation planning for truck loads, decreased transportation costs by 25% by optimizing order allocation system

• Established Operation Excellence Center for Mercedes-Benz, which stores 7,000 Benz cars and supports a transportation network for 268 dealers in China with $2.2M in annual revenue • Simplified operation processes by optimizing the value stream map; piloted 200+ frontline staff to implement, later adopted as company standard, which increased efficiency by 25% and decreased human resources costs by 30%

MBA Candidate of Class 2016