Hend Elhefnawi

Leading social media strategy for Esports World Cup (EWC) and Esports Nations Cup (ENC), overseeing Arabic content operations, regional growth, and cross-platform performance across MENA.

Leading social media strategy for the Esports World Cup (EWC), the world’s largest Esport event, while overseeing Arabic content operations and regional brand presence across the MENA market.

- Led MENA social media strategy and campaigns. - Managed content direction, KPIs, and channel growth across platforms. - Collaborated with global teams and managed agencies/freelancers. - Reported performance and insights to key stakeholders

- Led the development and execution of esports initiatives for a leading technology publication. - Identified and secured partnerships with esports teams, publishers, and event organizers. - Managed editorial content creation for the esports section, including news articles, reviews, and player interviews. - Analyzed esports industry trends and reported on emerging markets and technologies. - Contributed to the growth and engagement of Arabhardware's esports audience.

- Managed a roster of professional esports players across multiple titles. - Negotiated contracts with sponsors and tournament organizers. - Developed and implemented training programs to improve player performance. - Organized team travel and logistics for tournaments. - Cultivated positive team culture and fostered a spirit of competition.

- Scouting and recruiting new players. - Negotiating with new players for the team. - Handling logistics of Scheduling Practices for the team. - Lead team analysis session. - Managed accommodation and transportation to events for the team. - Organized scrims, player tutoring. - handling social media appearance of the team - Managed the team, both externally and internally - Analyzed the meta of tournaments on a day-to-day basis and provided valuable insights to the team.

Saudi E League (PUBG Mobile) S2 -Recruit teams and clubs to attend tournament. -Communicate with team officials. -Provide community support. -Discord support.

PMCC Tournament (IRAQ) - Join and watch all games played on Arcadous - Watch replays of reported players and give judgment feedback - Report to Arcadous in case of suspicious player - Document all the reports from their side in the Excel document provide by the company

Saudi E League (PUBG Mobile) S1 -Recruit teams and clubs to attend tournament. -Communicate with team officials. -Provide community support. -Discord support.

-Manage and execute all aspects of esports events including budgeting, staffing, and event logistics. -Collaborate with teams, vendors, and sponsors to create successful esports events. -Plan and execute promotional campaigns to increase event attendance and awareness. -Coordinate with production teams to ensure smooth event execution and live streaming. -Manage team of event staff and volunteers to ensure all event needs are met. -Conduct post-event analysis to evaluate event success and identify areas for improvement.

- Handling logistics of Scheduling Practices for the team. - Organized scrims, player tutoring. - Managed the team, both externally and internally - Analyzed the meta of tournaments on a day-to-day basis and provided valuable insights to the team.

- Handling logistics of Scheduling Practices for the team. - Organized scrims, player tutoring. - Managed the team, both externally and internally - Analyzed the meta of tournaments on a day-to-day basis and provided valuable insights to the team.