Hemen Desai

* Ads revenue growth through growing new Advertisers from the mid-market segment * Ownership of the entire array of Agency Engagement and Delivery across Ads Revenue, Pricing and incentives, Narrative building and evangelisation of the same

* Portfolio strategy for Star's Hindi, National and Kids channels with an objective of revenue and yield maximization + increasing inventory fill rate and Advertiser count on these channels * Pricing optimization, monetisation of tentpoles / non-fiction properties * Ownership of revenue reporting cadence as well as business reviews, focusing on insights and opportunity identification * Streamline the Sales team structure to make it Advertiser-centric, contemporary and competitive

* Responsible for revenue growth, designing and tracking Trading deals, scaled Program creation and management of the same and overall relationship health with Agency partners * Unlocked revenue potential from Mid-market and SMB Advertisers and Agencies through scaling up a dedicated Team and rolling out a self-serve platform designed specially for this segment

*Program management and Go To Market responsibility for a first of its kind cross-platform media budget allocation solution as well as developing digital-like non-intrusive ad formats for TV. * These initiatives helped change our engagement with Advertisers from inventory and discounts to Cross-screen net Reach and upper-funnel KPI measurement, a first for TV broadcasters, while also enabling Disney Star to win a higher Share of Advertisers Wallet

* Led Media Deals for Google Japan's priority growth Clients. This was a multi-million $ annual portfolio growing 2X faster than the country business plan. * Key responsibilities were to develop advertising revenue linked deal structures that delivered on Customers Business Objectives and create a sustainable revenue stream for Google Japan * Developed an upsell prototype where sponsorship properties could be leveraged to drive incremental Client spend commitment ; this was implemented for sponsorships of Fuji Rock and Summer Sonic in Year 2019

* Led the relationship with WPP / GroupM ; the largest Agency business for Google India. Responsible for delivering mid-long term revenue growth across all Google advertising products and fostering strong C-level relationships. * The size of our billings grew 66% over three years through widening of partnership areas and implementing new engagement models covering Programmatic trading, Content creation and WPP capability building

* Led a team of 60, spanning across traditional AOR businesses and diversified practices of Digital, Insights, E-Commerce and Analytics. 25% of the team focused on diversified services. * Prepared the agency to be future-focused by driving an entrepreneurial mind-set and new capability creation viz Online video planning & execution, Social media management. Key responsibilities also included agency profile improvement through driving Industry recognition of unique MediaCom capabilities. In addition, continued to lead Team P&G also in Japan * MediaCom Japan was awarded Campaign Asia's Agency of the Year (Gold) award for Japan/Korea for Year 2015.

* Built from scratch P&G India's first integrated Media Planning & Implementation AOR in Year 2008 . * Designed and executed a unified team structure and processes covering Planning, Buying and Implementation across Traditional and "New" media. Basis the improved KPI attainment, this AOR in its 3rd and 4th year of operation was awarded the highest score in Asia among all of P&Gs media agencies. * Raised the equity of MediaCom in industry forums : This AOR won 23 awards from 2009 to 2013 across 10 different pieces of work, including India's first media Cannes Gold and Silver metals.

* Responsible for growing North branch revenue through providing Clients holistic media support and creating new and diversified revenue streams. Revenue from these new sources grew 100% over Year 2006. * Won Gold and Silver Metals in the category Best use of Cinema at Emvies & Goa Fest in Year 2008 for Reebok's association with the movie "Goal".

Headed Strategic Media Planning & Implementation for all Unilever Foods & Beverages brands. In addition to the Client Lead role, also played the role of Office Head and Capability building Leader for my team based out of Bangalore.