Heloíse Pires

Brand health - Responsible for strategies that positively impact the press share of voice - Brand Assurance (approvals of brand communication materials), ensuring brand unity; - Ensure that branding, positioning, and strategies are done according to brand guidelines and policies in online and offline marketing campaigns. - Social listening Score: create insights and propose engagement actions by monitoring market trends, benchmarking, etc. Revenue - Manages with autonomy the daily processes and operations of the marketing team and areas involved to ensure deliveries within the due SLAs; - Identifies and promotes closer relationships with other brands to originate new business opportunities and partnerships, resulting in increased revenue, lead base, and brand; - Leads and monitors the development of marketing campaigns and actions in conjunction with other areas involving marketing; - Drive sustainable growth strategies in paid (search, social media, display, meta) and organic (SEO) channels; - Project management of the marketing area; Management - Follow up with marketing heads, 1:1s, follow up with managers, feedbacks, and continuous improvement of the area; - Manage and ensure the achievement of the goals of each core; - Leads and ensures the strategic deployment of the executive level, as well as promotes the integration and experience of the values and culture.

- Management of a multidisciplinary team with more than 80 people, including analysts, language teachers, team leaders and content producers; - Responsible for developing, planning and analyzing Fluency Academy's content and communication distribution channels; - Development and management of the Fluency Academy social media content team in more than 8 languages ​​and social media management of 6 digital influencers partners; - Analysis and strategic look at social media content with a focus on lead generation and branding; - Development of product launch and advertising strategies, as well as the production and evaluation of results.

Coordination and structuring of the marketing sector, generating new strategies in B2B digital marketing, lead generation, internal marketing actions and institutional communication. Creation of structural flows between sectors, supporting the commercial sector and interfacing with the technical and manufacturing areas. Online and offline campaign planning and KPI analysis. Organization of fairs and events in the industrial field.

Campaign traffic management on Adwords, Facebook Ads and LinkedIn Ads. Monitoring and optimization of paid media and continuous improvement of SEO for website optimization, organic growth and content production for social media. Interface between the commercial, training and marketing areas.

Product management on the website and marketplaces (B2W, Via Varejo, Walmart and Magazine Luiza): briefing, description, photography and video – aiming at SEO quality and rich content, experience with Tray and Vtex platform. Content marketing for website, social media and blog using Inbound Marketing strategies. Institutional and promotional campaigns development, contact and relationship with agencies. Marketing team's leader, presenting results to the CEO's and assisting in employee training.