Heloisa Bitencourt

Content Strategist & Social Media Manager @ (Autônomo)

About

I work with content and strategy, focused on building consistent narratives and strong brand positioning in the digital space.My background comes from social media, covering everything from planning to execution, always with attention to coherence, aesthetics, and content direction.I don’t see content as volume, but as a deliberate construction, what is being said, how it’s being said, and why it matters.I’m interested in more editorial-driven projects, where brand, language, and image need to move in sync.I aim to take on a more strategic role, contributing to narrative definition and creative direction for brands.

Country

City

Brazil

Industry

Marketing & Advertising

Skill

Estratégia de conteúdo, Gestão de conteúdo, Storytelling digital, Mídias sociais corporativas, Ilustração, Arte conceitual (Ilustrações), ibis paint, social media, Estratégia digital, Copywriting digital, Propaganda, Estratégias de mídias sociais, Gerenciamento de mídias sociais, Gestão de mídias online, Criação de conteúdo da web, Criação de conteúdo criativo, Criação de conteúdo, ESL (Inglês como segunda língua), meta ads, Anúncios publicitários

Experience

Content Strategist & Social Media Manager

(Autônomo)

2023-8 - Present · 3 yrs 2 mos

Кампинас, SP

- Content strategy development for brands - Editorial planning and structure - Digital presence management with a focus on positioning - Content creation and direction for social media - Work on independent projects and collaborations Projects delivered for brands across a range of industries.

Bilingal

IMPULSA®

2023-4 - 2023-8 · 5 mos

Campinas, São Paulo, Brasil

- Copywriting - Community Management - Social Media Management - Meta Ads - Translation

JR Social Media

Lógica Digital

2023-3 - 2023-4 · 2 mos

Campinas, São Paulo, Brasil

- Content Creation - Content Distribution - Social Media Management - Data and Performance Monitoring - Research and Strategy Development - Blog Creation and Management in WordPress

Marketing Intern

Bosch

2022-3 - 2023-3 · 1 yr 1 mo

Campinas, São Paulo, Brasil

- Marketing Assistant - Webinar and event planning and coordination - Social Media (Focused in LinkedIn) - Social Media Design - Portfolio layout and formatting development