Walt Chuang

Taiwan's largest guided tour streaming platform, selected by Lavie Magazine as Taiwan's Best Creative Platform. ● Leadership: - Led cross-departmental efforts to achieve significant growth in revenue and influence. ● Product Planning: - Developed and prioritized features for B2B and B2C products, crafting effective GTM strategies. - Designed and iterated on landing pages and product plan pages. - Established a user feedback system, collecting regular insights via surveys and interviews. ● User Growth: - Created a member activation funnel and planned EDM content for various stages, increasing membership by 10,000 in one year. - Monitored key metrics: platform traffic (GA), product line CAC and ROAS (Meta), and SEO rankings (Google Search). - Expanded partnerships with over 10 channels, monitored conversion rates, and executed specific cooperative activities. ● Brand Exposure: - Built social media channels from scratch, growing followers by over 30K. - Expanded marketing product lines, established brand publications, and secured collaborations with major media such as Tatler Taiwan and LineToday. - Conducted SEO optimization, achieving over 150K monthly organic traffic. - Led the "Taiwan Online Graduation Exhibition," collaborating with major entities, resulting in 500K monthly traffic and over 20 media exposures. - Secured over 100 media reports in outlets like Tatler Taiwan, Yahoo!, LineToday, Lavie, Rolling Stone Magazine, and more. - Developed collaborations with over 10 business partners.

AppWorks Accelerator is the leading launchpad for ambitious entrepreneurs in Greater Southeast Asia. Its startups generate US$15.3B annually, create 23,999 jobs, and have a total valuation of US$31.8B. - Selected to join AW#25, AppWorks' startup acceleration program. - Possess a strong community network in the startup ecosystems of Taiwan and Southeast Asia.

MatrixDAO is a decentralized venture capital organization focused on investing in Web3 primary markets, responsible for researching the latest trends and investment opportunities in the blockchain industry, producing weekly market reports and monthly research reports.

• Selected to join Project Hatcher, Google's startup accelerating program. (Cohort 2022)

Collaborated with cross-departmental teams to develop user growth features, enhance engagement rates, and optimize acquisition efficiency across various channels. ● Product Development: - Designed and developed the referral mechanism, gaining 1,000 new members in two weeks and reducing CAC by 50%. - Crafted compelling copy for app features and pages, enhancing user experience. - Streamlined KYC and onboarding processes, increasing retention rates by 40%. ● User Growth: - Developed creative posts and managed paid ads, achieving over 200,000 app downloads in a year. - Built and managed a core user community of 2,000+ members, collecting feedback and bugs, and sharing regular updates. - Planned and executed activation campaigns, boosting WAU by 213%. - Enhanced App Store listing, raising the average rating to 4.5 stars and reducing download attrition rate by 30%.

Asia's largest crowdfunding consultancy, raising over $160 million. Managed comprehensive marketing strategies for brand clients, including KOL partnerships, social media management, creative planning, and digital advertising. ● Social Media Management: - Led social media efforts for a major Japanese company, executing routine posts and holiday campaigns. - Orchestrated a successful campaign for a key product, increasing brand social interactions by 452%. ● Cross-Department Integration: - Directed a large-scale project for a leading e-book brand, working with design and engineering teams to develop an event website. - Coordinated KOL partnerships, overseeing scriptwriting, video production, ad placements, and performance tracking. - Delivered 1,500 event registrations, with a conversion rate of over 40% to actual product purchases.

• Student association in Department / President 　 • NCKU Enterprise Association / Vice President • Phoenix Mock United Nations / Director of Public Relationship • NCKU Student Organization Leader's camp / Director of Marketing • TedxTainan / Marketing Executive • Tennis Club / Member