Corine Reed

Leads end-to-end development of strategic brand partnerships to elevate Liga MX across the TelevisaUnivision ecosystem—driving audience growth, brand equity, and multi-platform revenue | Orchestrated 360° cultural campaigns spanning branded content, co-productions, and premium media integrations | Managed and grew multimillion-dollar global brand alliances, exceeding KPIs for engagement, awareness, and monetization. Categories: Travel & Tourism | Automotive | Wireless Communications | Consumer Packaged Goods | Insurance

Led omnichannel brand, growth, and GTM strategy for DoorDash—driving double-digit increases in brand equity, retention, and customer engagement across owned and media landscapes | Developed integrated campaigns and product launches that surpassed revenue, trial, adoption, and market share gains | Championed brand storytelling rooted in equity, culture, and impact—activating strategic partnerships and social good initiatives that deepened consumer connection and elevated brand trust. Categories: Restaurants | Pets | Convenience | Alcohol Beverage | Grocery

Led B2B and B2C commercial and channel strategy for HEINEKEN USA’s $60B portfolio—driving brand equity, sales growth, and market execution across retail, e-commerce, and media | Oversaw go-to-market strategy and launch execution for new and core product offerings, including customer marketing programs, sales & creative enablement toolkits, and channel-specific activations | Partnered cross-functionally with brand, sales, operations, insights, finance, and revenue management to deliver integrated strategies that aligned with customer needs and unlocked commercial growth | Developed and executed 360° GTM frameworks that fueled cultural relevance, accelerated trial, and built brand advocacy among trend-forward consumers.

Led brand and marketing strategy across globally recognized CPG and consumer lifestyle brands, driving revenue, trial, and brand love through integrated campaigns, data-driven decision-making, and cross-functional collaboration | Spanned brand innovation, go-to-market execution, digital transformation, and experiential marketing—building both legacy and challenger brands across national and international markets. Key Achievements & Impact - Directed brand, content, and innovation strategy for Cupcake Vineyards, delivering campaigns that increased profitability and consumer engagement across U.S. and global markets. - Oversaw global brand planning, channel strategy, and innovation pipeline development at Beam Suntory for priority brands including Cordials, Vodka, and Cognac—accelerating brand equity and market share. - Built and executed 360° go-to-market frameworks across retail, e-commerce, and experiential channels—driving brand awareness, consumer trial, and commercial growth. - Partnered cross-functionally with sales, insights, operations, and creative teams to deliver marketing solutions aligned with customer needs and business objectives.

AACSB Accredited College of Business Administration