Kim Barker

Let's keep marketing simple. Helping businesses to make sense of their marketing and make it work for them!

Providing fractional marketing leadership. Building strategy, aligning sales and marketing, and putting the systems in place to scale.

Digital acquisition across multiple channels. Paid & organic media. E-commerce. Digital strategy. Performance.

Digital transformation and marketing communications leadership. Effective breast cancer awareness campaign across multiple channels - TV, online video, social, online, print, outdoor, email. >> The Annoying Lump: Effective breast awareness campaign - winning 3 golds at DM Marketing Awards Marketing Strategy & Planning Website Engagement & Performance Content Managent Social Marketing Brand Champion Campaign Development Multi Channel Digital Marketing Digital Analytics & Measurement Engagement

MyDataRank (MDR) is a cloud based software platform that ranks the performance of your Google datasets. The primary aim of MDR is to objectively rank a company's data across Google Analytics, Google Webmaster Tools, and Google AdWords to see positive and negative trends. The platform is especially useful for SME's who are wanting to optimise their website and online marketing, but don't have the skills (or time) to complete deep analysis on their own data. Our unique algorithm takes historic benchmarks and intelligently ranks the most important issues for a webmaster (or business owner) to work on. Check out our website for more information, or use the free trial for yourself. www.mydatarank.com

Web Wonks is an analytics and performance marketing agency specialising in advanced analytics infrastructure, digital strategy and conversion optimisation. ➽ Senior digital strategist & project manager for enterprise projects ➽ Strategy and planning - particularly informed by a Measurement Model, where business objectives inform campaign goals, with reporting segments for measurement. ➽ Google Analytics infrastructure ➸ Best practice configuration ➸ Goals & event planning to monitor performance ➸ Ongoing maintenance ➸ Ecommerce Tracking ➽ Performance Marketing ➸ Analytics & data driven digital advertising - AdWords (Search, Display, YouTube), Bing, Third Party etc. ➸ Integrated marketing campaigns across media channels ➸ Social Advertising ➸ Conversion Optimisation ➸ Email Marketing ➽ Technical lead ensuring advancement and best practice in current & new analytics & measurement tools ➽ Insights & Data Engineering team leader

Guest lecturer at Unitec Institute of Technology - Website Analytics and Digital Strategy. October 2015 and March 2016

Guest lecturer for Massey University Master of Analytics programme. Website Analytics

Creative website and e-commerce solutions. Harnessing the power of the internet, online marketing and social media, kimdesign can help you build a dynamic, integrated website that can help you expand your customer base and grow your business.