John-Mark Warkentin

Is your brand growth stalling? Are your customers confused as to why they should choose your brand and what makes you essential? Are you feeling the pressure to deliver results on your next investor call? The urgency of driving more traffic and generating increased sales 'now!' is huge for entrepreneurs taking their company into the growth phase. It's a phase with lots of energy fueling lots of activity. But if the activity is spent on low-impact initiatives, your team runs the risk of burning out. I see entrepreneurs often emotionally tired, spinning too many plates, and just not sure where the highest potential for brand growth lies. One entrepreneur said: "I just need someone to come alongside me with a solution. My team is too close to it all and I don't have time to spend three full days finding the right problem to solve." In the startup world, you can get away with taking a few 'swings at bat'. But pretty quickly you have to get it right, otherwise you lose credibility in the market and with those backing you. I cut my teeth working as an art director for challenger brands and also got a taste of the entrepreneurial journey when co-founding an international non-profit org. Like other startups breaking into the growth phase, we had some significant wins propelling us. But there were headwinds, too, common challenges that threatened to slow us down and burn us out. We found competing priorities and a market defined too broadly, knocking the wind out of our brand and our team. The Relevance Methodology™ surfaced as a powerful brand multiplier when I made the shift to launch Helico, a creative brand studio. It has become the foundation for powerful brand growth. When we apply the Relevance Methodology™ to discover unique insights: - you find the whitespace in your market where your brand can break out and shine - your fragmented brand story grows up, becoming hyper-focused - your messaging becomes powerful because you know how to speak to your customer’s deepest desire for growth - your internal teams get reconnected to your original vision Here are some of the incredible clients I've partnered with over the course of my career: KIA Automotive, Sodexo, Ralph Brennan Restaurant Group, Pressed Juicery, Yogurtland, Green Mountain Coffee Roasters, Keurig, etc. If you want to find breakthrough brand growth, book a discovery call here. https://calendly.com/helico-studio/30min-discovery Check out our site for case studies: www.helico.studio