Heleri Alexandra Sits-Tamme

Member of the Management Board

About

My heart is in product development. With over 15 years of experience in textiles, I specialize in designing custom hand-tufted carpets, outerwear collections, and managing large-scale creative projects. I lead teams, and optimize workflows to ensure timely, high-quality results. My work delivers innovative, functional designs for clients worldwide.

Country

Estonia

City

Tallinn

Industry

Design

Skill

Design Thinking, Advertising, Attention to Detail, Workload Prioritization, Handtufting, Brand Building, Client Relations, Product Catalogues, Collection Development, Designer collaboration and sourcing, Creative Direction, Product development management, Brand visual identity and improvement, Product Launch, Apparel design, Website Administration, Event Planning, Communications Management, Continuous Process Improvement, Workflow Optimization

Experience

Member of the Management Board

Eesti Tekstiilikunstnike Liit MTÜ

2023-7 - Present · 3 yrs 3 mos

Tallinn, Harjumaa, Estonia

- Managing the association’s website and email communications to support member visibility. - Planning and executing events, including textile awards, to engage and promote members. - Continuously improving processes and optimizing workflows to enhance efficiency and transparency.

Head of Brand and Development

HUPPA

2021-12 - Present · 4 yrs 10 mos

Tallinn, Estonia

Head Of Collection

HUPPA

2020-1 - 2021-11 · 1 yr 11 mos

- Designing technical outerwear collections twice a year and managing print and product development. - Collaborating with freelance designers, providing briefs and feedback. - Creating pre-sale catalogues and selecting product samples for showrooms. - Leading the product development team, ensuring timely delivery and quality control.

Creative Designer

STUDIO SITS OÜ

2017-8 - Present · 9 yrs 2 mos

Estonia

- Creating innovative interior textile designs tailored to client needs. - Providing expert consultation on design, materials, and production processes.

Sales and Design Manager

VALLEY OÜ

2014-6 - 2019-12 · 5 yrs 7 mos

Vändra, Estonia

- Designing hand-tufted custom rugs and wall-to-wall carpets, leading product development and quality improvement. -Providing product training, sales support, and createing marketing materials to boost sales. -Offering on-site consulting and overseeing production preparation, guiding factory teams on complex designs, managing customer relations. -Leading the design of showrooms, trade fair stands, and catalogues to enhance brand visibility.

Graphic Designer

Pairby OÜ

2017-5 - 2017-8 · 4 mos

Tallinn, Estonia

Fulfilling the company's design needs by creating a range of marketing support materials, including promotional assets, digital illustrations, ensuring consistency with the brand’s visual identity and messaging.

Designer

OÜ Valley

2010-4 - 2014-6 · 4 yrs 3 mos

Vändra, Estonia

- Designing bespoke hand-tufted rugs and carpets tailored to client needs. - Providing on-site consulting for design, material selection, and installation. - Overseeing production preparation, ensuring smooth execution and quality. - Guiding factory workers on complex designs to ensure precision. - Leading new collection development to meet market demands. - Designing company showrooms, trade fair stands, and catalogues to boost brand visibility.