helen shorter

group head of marketing and communications

About

Experienced Marketing Manager with a demonstrated history of working in the paint, colour and design industries. Skilled in Marketing Management, Customer Insight, Market Planning, Market Research and Marketing Strategy. Creative, enthusiastic professional with a Master of Arts (MA) in Marketing from Kingston University.

Country

united kingdom

City

south yorkshire

Industry

marketing and advertising

Skill

marketing management, marketing strategy, segmentation, brand management, business strategy, customer insight, marketing communications, market planning, market research, cross functional team leadership, b2b, strategy, product marketing, product management, product development, fmcg, marketing, strategic planning, management, business planning, competitive analysis, brand development, market analysis, project management, digital marketing, strategic communications, leadership, online advertising, social media marketing, social media, team management, public relations, strategic thinking, customer relationship management, customer marketing, salesforce.com, online marketing, advertising

Experience

director

shorters consulting

2018-4 - 2019-4 · 1 yr 1 mo

Freelance marketing and insights director, leading strategic, insight-led projects for varied clients.

marketing manager

akzonobel

2007-1 - 2012-1 · 5 yrs 1 mo

* Oversaw national and local marketing planning for Strategic Business Unit, managing agencies to deliver 360’ communications through national events, press, PR and digital advertising campaigns. * Worked collaboratively with Brand Marketing deliver a coordinated Services Strategy resulting in significant uplift in consumer awareness and brand image indicators. * Project led new website delivery, aligning with main brand website but reflecting individual service identity, resulting in increased click-through, higher retention rates, and significant purchase uplift.

design services manager

akzonobel

2012-1 - 2016-12 · 5 yrs

* Led satellite Strategic Business Unit, with full P&L responsibility, managing agency relationships and ensuring efficient operation and execution of the business plan. * Project-led revamped proposition and positioning for a new consumer-focused digital innovation, resulting in launch of new digital business and delivering increased consumer reach. * Developed B2B service innovation, launching 360 communications at Eco-build, with delivery of new website, social media campaign, PR and sales support, winning Marketing Award.

group head of marketing and communications

nocn

2019-4 - Present · 7 yrs 6 mos

strategic projects manager, marketing

akzonobel

2017-1 - 2018-1 · 1 yr 1 mo

Led the creation of a research evidence-based tool for a healthcare client which secured a solus-supply contract worth £M, and a Suppliers award from the Client.