Hélène Gicquel

As a Senior Copywriter at Babbel, I owned the French brand voice across channels, delivering high-performing, localized content aligned with business goals. I partnered with cross-functional teams and managed scalable localization workflows to support growth and performance. • Led the French brand voice across channels, ensuring consistency and impact. • Created and localized high-performing content for Paid Social (TikTok, Meta), CRM, and SEM. • Optimized localization workflows, implemented QA processes, and managed freelancers to scale production efficiently. • Worked closely with marketing, growth, and key stakeholders to align creative with KPIs. • Launched an OOH campaign in the Paris metro, generating +35K website visits and +4K app downloads. • Produced TVCs and served as the voice of Babbel France, including spots with TF1 and Arte, contributing to a ~10% uplift in brand recognition.

As Senior Content Manager at idealo, I shaped the French content strategy, driving quality, SEO performance, and strong market positioning. • Owned French website content, ensuring consistency and quality. • Defined editorial standards and delivered team training. • Drove SEO strategy and performance optimization. • Built and managed landing pages in WordPress. • Managed editors and freelancers and oversaw QA processes. • Used data and KPIs to guide decisions and prioritize initiatives. • Contributed to idealo’s rise as the #1 price comparison site in France, solidifying market leadership over 10+ years.

• Planned and executed the idealo-camp, a multifaceted promotional and social event, ensuring a seamless attendee experience. • Coordinated suppliers, vendors, and logistics to guarantee flawless event delivery. • Organized and managed guest speakers to maximize engagement and event value. • Conducted post-event evaluations and gathered insights to inform future strategies.

As Team Lead & Copywriter, I managed the editorial strategy for idealo News Magazine France, ensuring high-quality, SEO-optimized content that engaged readers and supported the platform’s brand. • Led the editorial team, producing high-quality, SEO-focused content for the magazine and idealo’s price comparison platform. • Conducted content audits and published engaging pieces across multiple online channels. • Served as the primary contact for seasonal highlights and special topics, enhancing reader engagement and platform visibility.

Supported the Top Customer Care team by facilitating communication and optimizing processes to enhance customer satisfaction and operational efficiency. • Facilitated effective communication with PowerSellers, improving issue resolution and client satisfaction. • Provided consulting on invoicing and billing processes to streamline operations and reduce errors. • Evaluated customer service performance, identifying opportunities for process improvement. • Trained staff to ensure high-quality service delivery and adherence to best practices.

Supported international exchange programs by managing logistics, documentation, and stakeholder communication to ensure smooth operations and participant satisfaction. • Organized travel arrangements and prepared documentation to secure J-1 visas for program participants. • Served as the primary contact for the U.S. Embassy, partners, and participants, ensuring timely communication. • Facilitated coordination among stakeholders to streamline program processes and improve efficiency.

As a French Tutor, I promoted French language and culture through immersive programs and community engagement initiatives, fostering cross-cultural understanding among students. • Organized cultural events and activities that showcased French language, art, and traditions. • Promoted student engagement and cultural exchange among students. • Encouraged appreciation for French language and culture through hands-on experiences.

with Honors