Helen Jiang

- Coordinated marketing projects across 5 Americas segments, supporting webinars, email programs, SMB events, and prospect events in a fast-paced B2B SaaS environment. - Used Asana to track projects, deadlines, and cross-functional deliverables, helping maintain workflow visibility and keep teams aligned across multiple concurrent initiatives. - Developed weekly performance updates used by 6-8 partner teams to track campaign metrics, pipeline impact, and upcoming initiatives, and supporting materials. - Led 5-7 SMB trade shows with minimal oversight, coordinating vendors, logistics, sales collateral, and post-event reporting. - Managed campaign setup, registration workflows, CRM segmentation, budget tracking, and post-campaign reporting for 20+ webinars and 25+ events, helping keep initiatives on schedule and documentation complete.

- Developed marketing proposals and execution plans for digital initiatives, coordinating content and delivery across projects - Analyzed engagement, CTR, and reach data to identify trends and recommend optimizations to improve campaign performance. - Built and delivered a marketing curriculum that engaged approximately 50 students, coordinating content, timelines, and rollout.

- Managed digital channels and tracked performance metrics to optimize engagement, campaign effectiveness, and audience growth. - Developed weekly promotional content and coordinated campaign execution across social channels, contributing to a 20% increase in engagement. - Supported the execution of a 100+ attendee in-person event through sponsor coordination, scheduling, and promotional planning.

- Supported onboarding for 30+ new hires by preparing documentation, tracking requirements, coordinating materials, and ensuring timely completion of key process steps. - Maintained accurate records, trackers, and documentation to support smooth operations, reliable reporting, and strong workflow visibility. - Helped prepare templates, guides, and internal documentation to improve process consistency and streamline team coordination.

- Assisted with vendor coordination, documentation, and administrative workflows, helping streamline execution across marketing and development initiatives.

Completed a semester on exchange at City University of Hong Kong.