Heitor Marson
Technical Sales | Asset Management & Industrial Operations @ Geoforce
About
With a career spanning over 15 years in technology and industrial solutions, I specialize in driving the convergence between IT and OT (Operational Technology), focusing on areas such as industrial cybersecurity, virtual PLCs, i-UNS architectures, and industrial cloning technologies. Currently, I’m involved in projects that help large manufacturing companies optimize system resilience and operational efficiency—whether through reducing downtime, accelerating software validation processes, or strengthening cybersecurity postures. In parallel, I’m pursuing a Master's degree in Materials Engineering and Nanotechnology at Mackenzie Presbyterian University, with research centered on Magnetron Sputtering—a cutting-edge technique for thin-film deposition with applications in functional coatings and advanced material engineering. My academic background includes a Bachelor’s degree in Industrial Engineering from UFSCar and a degree in Mechanical Technology – Welding Processes from FATEC, providing me with a strong foundation in both systems thinking and manufacturing processes. I also hold a postgraduate degree in Corporate Finance (PUCRS), an MBA in Agribusiness (Esalq/USP), and an MTA in Industrial Management of Sugarcane Energy (UFSCar). Throughout my career—across multinational environments like Oracle and TomTom, as well as high-growth startups—I’ve built expertise in Go-to-Market strategy, C-Level engagement, and complex B2B sales cycles. I’ve worked extensively across Brazil, Latin America, and Portugal, always adapting strategies to regional contexts.
Brazil
São Paulo
Information Technology & Services
Telecomunicações, Gestão de ativos, Internet das coisas na indústria (IIoT), Sensores, Saneamento básico, Industrial Unified Namespace - UNS, Automação industrial, Magnetron Sputtering, Engenharia de superfícies, Plasma, Energia, Materiais avançados, Fusão Nuclear, Nanomateriais, Nanotecnologia, Thin Film
Experience

Partner i-flow | Latin America
Brazil
🇩🇪 Partnership with i-flow Sales & Commercial Strategy Lead Leading the commercial partnership and driving sales strategy to establish and grow the brand in the Latin American market, spearheading the startup phase and regional market entry.

Head of Application Engineering
Brazil
Architecting the convergence of OT and IT through Industrial Unified Namespace (i-UNS) architectures, enabling real-time contextualization, interoperability, and seamless integration across industrial ecosystems. Developing and deploying Industrial Clones—virtual replicas of assets and processes—for monitoring, simulation, and optimization. Advancing the concept of the Virtual PLC to enhance control, flexibility, and scalability in complex manufacturing operations.

Senior Sales Advisor
Experienced sales advisor supporting early- and growth-stage startups across Latin America, North America, Europe, and the Middle East. I help structure scalable sales operations, design go-to-market strategies, and drive sustainable revenue growth in competitive, cross-cultural markets.
Education
Heitor Marson's Contact Information
Phone
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