Heitor Marson

Heitor Marson

Technical Sales | Asset Management & Industrial Operations @ Geoforce

About

With a career spanning over 15 years in technology and industrial solutions, I specialize in driving the convergence between IT and OT (Operational Technology), focusing on areas such as industrial cybersecurity, virtual PLCs, i-UNS architectures, and industrial cloning technologies. Currently, I’m involved in projects that help large manufacturing companies optimize system resilience and operational efficiency—whether through reducing downtime, accelerating software validation processes, or strengthening cybersecurity postures. In parallel, I’m pursuing a Master's degree in Materials Engineering and Nanotechnology at Mackenzie Presbyterian University, with research centered on Magnetron Sputtering—a cutting-edge technique for thin-film deposition with applications in functional coatings and advanced material engineering. My academic background includes a Bachelor’s degree in Industrial Engineering from UFSCar and a degree in Mechanical Technology – Welding Processes from FATEC, providing me with a strong foundation in both systems thinking and manufacturing processes. I also hold a postgraduate degree in Corporate Finance (PUCRS), an MBA in Agribusiness (Esalq/USP), and an MTA in Industrial Management of Sugarcane Energy (UFSCar). Throughout my career—across multinational environments like Oracle and TomTom, as well as high-growth startups—I’ve built expertise in Go-to-Market strategy, C-Level engagement, and complex B2B sales cycles. I’ve worked extensively across Brazil, Latin America, and Portugal, always adapting strategies to regional contexts.

Country

Brazil

City

São Paulo

Industry

Information Technology & Services

Skill

Telecomunicações, Gestão de ativos, Internet das coisas na indústria (IIoT), Sensores, Saneamento básico, Industrial Unified Namespace - UNS, Automação industrial, Magnetron Sputtering, Engenharia de superfícies, Plasma, Energia, Materiais avançados, Fusão Nuclear, Nanomateriais, Nanotecnologia, Thin Film

Experience

Geoforce

Technical Sales | Asset Management & Industrial Operations

Geoforce

LinkedIn
2025-10 - Present · 1 yr
Build Your Industry

Partner i-flow | Latin America

Build Your Industry

LinkedIn
2024-9 - Present · 2 yrs 1 mo

Brazil

🇩🇪 Partnership with i-flow Sales & Commercial Strategy Lead Leading the commercial partnership and driving sales strategy to establish and grow the brand in the Latin American market, spearheading the startup phase and regional market entry.

Build Your Industry

Head of Application Engineering

Build Your Industry

LinkedIn
2020 - Present · 6 yrs

Brazil

Architecting the convergence of OT and IT through Industrial Unified Namespace (i-UNS) architectures, enabling real-time contextualization, interoperability, and seamless integration across industrial ecosystems. Developing and deploying Industrial Clones—virtual replicas of assets and processes—for monitoring, simulation, and optimization. Advancing the concept of the Virtual PLC to enhance control, flexibility, and scalability in complex manufacturing operations.

Build Your Industry

Senior Sales Advisor

Build Your Industry

LinkedIn
2020 - Present · 6 yrs

Experienced sales advisor supporting early- and growth-stage startups across Latin America, North America, Europe, and the Middle East. I help structure scalable sales operations, design go-to-market strategies, and drive sustainable revenue growth in competitive, cross-cultural markets.

Universidade Presbiteriana Mackenzie

Magnetron Sputtering | Advanced Materials MSc Student

Universidade Presbiteriana Mackenzie

LinkedIn
2024-8 - Present · 2 yrs 2 mos
Rimini Street

Senior Account Executive

Rimini Street

LinkedIn
2019 - 2020 · 1 yr
TomTom

Senior Manager | South America

TomTom

LinkedIn
2015 - 2019 · 4 yrs
Oracle

Account Manager

Oracle

LinkedIn
2011 - 2015 · 4 yrs
CNPq

Researcher | AI for Manufacturing Systems

CNPq

LinkedIn
2009 - 2011 · 2 yrs

Education

Universidade Presbiteriana Mackenzie

Universidade Presbiteriana Mackenzie

LinkedIn

Materials and Nanotechnology Engineering

2024-8 - 2026-7 · 2 yrs

Study of the influence of nitrogen concentration on the quality of TiCN thin films deposited by magnetron sputtering

UFSCar - Universidade Federal de São Carlos

UFSCar - Universidade Federal de São Carlos

LinkedIn

Sugarcane Industrial Management

Escola Superior de Agricultura "Luiz de Queiroz"

Escola Superior de Agricultura "Luiz de Queiroz"

LinkedIn

Agribusiness

INSEAD

INSEAD

LinkedIn

Blockchain Revolution

Pontifícia Universidade Católica do Rio Grande do Sul

Pontifícia Universidade Católica do Rio Grande do Sul

LinkedIn

Corporate Finance, M&A and Equity

Pontifícia Universidade Católica do Rio Grande do Sul

Pontifícia Universidade Católica do Rio Grande do Sul

LinkedIn

Finance, Investment and Banking

UFSCar - Universidade Federal de São Carlos

UFSCar - Universidade Federal de São Carlos

LinkedIn

Industrial Engineering

Faculdade de Tecnologia de São Paulo - FATEC-SP

Faculdade de Tecnologia de São Paulo - FATEC-SP

LinkedIn

Technologist in Mechanics - Welding Processes

Heitor Marson's Contact Information

Email

******@***.com

Phone

(**) *** ****

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