Hein Kaars Sijpesteijn

Selected to participate as Product Manager in partnership with Carnegie Mellon University Project: programmatically verifying AI-generated API calls

Tire Agent reinvents the online tire- and wheel buying experience by offering a wide portfolio in the industry with flexible payment plans. - Understanding stakeholders' and customers' problems, needs and desires - Scaling in-house built fintech platform - Developing and releasing front-end and backend features across the customer journey on multiple platforms - Managing the backlog and roadmap to oversee all strategic initiatives of product portfolio.

As a wholly owned subsidiary of Tire Agent, PayPair.com is a marketplace that connects sellers with customers seeking home essentials, offering flexible payment plans through in-house built fintech platform. - Building the platform from the ground up, leading the discovery, development, and delivery phases. - Validated POC by identifying opportunities and finding solutions - Upon launch, the marketplace featured over 80 sellers and more than 200,000 SKUs, providing a wide offer of products and sellers for customers to choose from.

World's largest sporting goods retailer present in 78 countries with over 2080 stores worldwide - Led full-stack engineering and UX/UI team to launch a content creation tool from conception to release - Implemented and optimized Online Merchandising tech stack - Defined and performed UAT phase, and managed product backlog when Decathlon.nl switched to a multi-vendor marketplace business model - Led a competitive analysis on customer journeys of e-commerce competitors to identify and A/B test opportunities

- Defined Merchandising role to drive conversion on product features across customer journey - Delivered training guides on e-commerce merchandising tech stack to onboard new/current employees - Building cross-functional collaboration with CRO, Data, SEO, UX and Dev team - Served as subject matter expert for global HQ and Decathlon operations in Europe and Asia regarding tech stack and e-commerce merchandising

YoungCapital is a recruitment platform featuring the largest database of young professionals in the Netherlands. Responsibilities included: - Developing and executing digital marketing strategy to support the growth of the career website. - Analyzing customer behavior to A/B test hypotheses - Creating user personas to optimize ads targeting

Vandebron is a green energy marketplace connecting consumers directly with local sustainable energy producers in the Netherlands - Managed outbound and inbound calls to leads and customers at Vandebron - Developed strong communication and problem-solving skills while promoting sustainable energy solutions - Collaborated with the marketing and sales team to optimize campaigns and provide feedback for increased customer engagement.

Reporting to and supporting the brand manager on a daily basis. - Maintaining brand identity for National Geographic Magazine and Historia. - Coordinated monthly magazine release offline and online, ensuring seamless experience - Analyzed sales data and direct contact with readers to drive marketing strategies and enhance engagement. - Conducted requirements analysis for online marketing-related pages - Led the production of the National Geographic 365 days-calendar 2017, showcasing organizational skills and attention to detail.

Sales agent of neckties, bowties and suspenders for various student associations. Responsibilities included: - Customer acquisition - Customer retention - Management of orders

Sales agent for an online B2B platform specialized in building websites with integrated SEO. Responsibilities included: - Customer acquisition - Customer retention - Setting up a customer database - Visiting network events to raise visibility of QuinL

• Selected to participate as a Product Manager, where I led an AI-driven project at Amazon Web Services through USF's Product Club Industry Immersion • Selected as an Asia Bridge Fellow to write and publish research paper “Identity on a Plate; How Singapore’s Food Culture is Shaped by its Historical and Economic Growth” through USF’s Center for Asia Pacific Studies • GPA: 3.89 Courses: Analysis Modeling & Design, Business Analytics, Agile Project Management, Data Architecture, IT Policy & Strategy, Social Media As A Tool, Information Security, Emerging Technologies, Information Architecture, Digital Business Success, IT Infrastructure

Marketing and Sales management

Courses followed: Strategic brand management, Mandarin, China as a business & consumer society, Advertising, The making of Hong Kong

English Language and Literature programme