Heigi Jeong

• Overhauled the enrolment process for credit card applicants, strategically guiding the project’s direction and resulting in an 11% increase of customer acquisition rate • Identified process gaps and drove the creation of a design token system, leading its seamless adoption in design, product, and tech process

Neo Financial reimagines the way Canadians manage their money with tech-first financial tools to spend, save, invest and more in the digital age. My responsibilities included: • Directed the structural update of the loyalty program and subscription model, enabling scalable expansion of business partnership • As a team lead of 5 designers, nurtured and mentored them, fostering strong team dynamics while providing clear guidance and hands-on support to expand their skills • Developed a comprehensive roadmap with product managers, aligning design initiatives with business objectives and optimizing resource allocation

• Restructured the user flow for compliance tasks in enterprise software, catering to the needs of 3 million corporate vehicle drivers across 40K global companies • Led the adoption of mobile-centric design by facilitating knowledge-sharing sessions and strategizing product adaptations to new user data, ensuring the company remained agile to market changes

ThinkData Works builds a platform that allows users to access better data and integrate them into their business solutions. • Built an intuitive upselling experience of a data management platform to support users to learn advanced features by nudging in context-sensitive manner • Took initiative for heuristic evaluation and UX enhancement, identifying usability issues and suggesting solutions to developers and product manager

• Led successful collaboration with clients to shape custom UX strategies that harmonize user insights with business aspirations • Empowered clients with actionable design insights, fostering enhanced usability, accessibility, and an exceptional end-to-end user experience

• As a founding designer of a 10 person startup, created an event management mobile app from 0 to 1 • Launched the app within a limited timeframe, increasing company growth by 60%