Heidi Spurrell

Food systems transformation is a key strategy to address climate change. Our mission is to provide tools for food system stakeholders that help them to set and achieve their sustainability goals. To achieve this we help you build your food systems transformation strategy through interactive and action-oriented workshops grounded in sustainable food systems thinking, human-centered and behavioral design.

Our mission is to make sustainability part of the DNA of every foodservice business, while inviting consumers to join in and celebrate what makes food good. We are HK's first B2B digital platform dedicated to stakeholders that matter, including foodservice, government, academics, NGOs, suppliers, landlords all engaging on the topic of food sustainability. Food Made Good is here to let customers indulge in their passion for dining out without having to check their principles in at the cloakroom. We assess restaurants, cafes and caterers for their sourcing, impact on society and the environment and let you know how they are doing with our Star rating. Think of us as the Michelin stars of sustainability, rewarding excellence for people and planet. Check us out online at foodmadegood.org We are the official sustainability ratings partner for the W50Best Restaurants Turn your passion into action – let’s make food good!

I support Chef Peggy Chan in communicating sustainability challenges and solutions in the food service industry. With a background in Food Policy and social science research skills, my focus has been on the role of business in encouraging healthy sustainable diets that protect both human health and planetary health. At Grassroots Pantry we aim to mainstream low-carbon lifestyles through food choices, in particular the normalising of plant-based diets. SUSTAINABILITY REPORT: https://nectarexperience.co/wp-content/uploads/2019/09/GP-Sustainability-Report-2018-PC.pdf - Sustainability Reporting | Food service sector - Research and Analysis | Sustainable Development, Sustainable Diets - Benchmarking | Food's impact on human health and environment - Research and analysis | sustainable diets, sustainable development - Creative direction | web design and social media - Vendor relations

Forum for the Future, Research and Project Coordinator Sustainable Nutrition • Event support on 'Future Chef, Future Plates', drafting articles and blog pieces • Researched, wrote, published thought-leadership piece on innovation in the alternative protein space • Researched, and prepared presentations on supply chain mapping of commodities to highlight hotspots and impacts • Active participant in steering group meetings, internal and external with alliance members including Waitrose, Quorn, Nestle • Secondary research on sustainable retailing, covering wide a range of stakeholders including food service, retailers, animal feed producers, alternative protein companies, restaurants • Active participant in cross office steering group meetings and workshops Published article on innovation and alternative proteins: https://sightandlife.org/wp-content/uploads/2018/08/SightandLifeMagazine_ProductInnovation_2018_FullEdition.pdf

• Reported on food consumption trends using both primary and secondary research –scientific journals and grey literature • Benchmarking research on who is doing what industry wide

• Designer and content writing on foods impact on health and environment • Secondary research analysis for white paper on local, seasonal and organic food • Support on annual event organization, client management • Conceived event theme, planning and execution for over 120 guests

Research on current British attitudes to low meat, plant-based diets

iPhone 3 App Co-creator of Mandarin and Cantonese language app for toddlers Managed online communications, social media, and e-news Designed user experience and interface

• Skilled trainer of web authors on how to use Content Management System to update content according to global guidelines and best practice • Prepared and collated content for monthly e-newsletter from internal and external stakeholders • Gatekeeper of the British Council brand/style guide • Managed email marketing subscribers list • Assisted teachers in video making for student support • Monitored and communicated monthly web statistics and KPIs to regional office • Project managed and overhauled the entire British Council HK Website in line with research and internal stakeholders’ business requirements • Ability to create and maintain credibility with a wide variety of stakeholders • Proposed and managed web design projects with agencies, ensuring design briefs were understood and executed appropriately and within budget • Project management including design, development and content maintenance of a variety of web projects • Led on Web Usability Research and Testing for 200+ page website • Recruiting and training for various departments

Teaching English to Children, teens and adults in Tokyo and in Rome over 4 year period. Including Italian police force and ambassadors.

Developing Research Questions Methods of Investigation Designing a Research Study Writing Research Proposal Deciphering Quantitative Analysis

Food Policy and research: problem identification, planning, research, evaluation, analysis Developed a critical understanding of the depth and reach of food policy and of the dynamics that shape it at local, national, regional and global levels; Engaged with food policy through the application of a range of disciplinary perspectives and applied them to food policy, including: political and economic, social/cultural, environmental and public health perspectives Critically evaluated the nature and development of contemporary food policy Dissertation (distinction grade): What role can supermarkets play in encouraging plant-based diets? In the context of a need to move towards sustainable diets for better health and environment, this paper discussed what industry could do to encourage behaviour change. Research includes analysing sustainable retail reporting and frameworks (SDGs, Global Compact, GRI). Interviewed VP CSR on shifting towards sustainable diets.

CIM Marketing Course by Distance Learning while working with British Council Hong Kong