heidi dalton

2006-2007 Responsible for creating and implementing marketing plan for new business launch. Developed all marketing materials, created power point presentations, implemented employee incentive plan, created and implemented workflow processes and trained staff on those processes. Created newsletters, flyers, brochures, print advertisements, and press releases. Assessed target market and created strategic plan to maximize business opportunities. Implemented marketing campaign in print and media outlets. Planned and promoted successful grand opening event. Resulted in successful business launch and continued success in the West Georgia market.

2004-2006 Responsible for customer service calls requiring problem solving, developing solutions, providing outstanding customer service, and statistical analysis using excel spreadsheets and related data. Working jointly with the University of West Georgia, implemented new customer contact center to handle customer service for Air Tran Airways. Assisted with set up, new employee training, and grand opening events. Trained and became proficient at using airline software to solve problems, handle cancellations, and analyze performance data. Achieved and recognized for being number one on team of 35 associates for 7 consecutive months.

Conceived and started company focused on corporate and team promotional products. Responsible for all aspects of startup including business research, target market analysis, development of business plan, securing start up capital, licensing, sales, and marketing. Developed business to business relationships and secured contracts with several companies including public schools, sports teams, golf pro shops, Colorado State Department of Transportation, and the US Air Force Academy. Grew sales to approximately $50,000 in the first year of business.

Responsible for developing customer relationships to achieve sales objectives, administrative functions, office management, marketing, and drafting custom plans. Develop new customer relationships through lead system, manage leads to ensure appropriate actions are taken from initial contact through close of sale. Manage office administrative functions, work with IT Team to develop new customer focused website resulting in increased traffic and leads. Implemented strategic e-mail marketing campaign resulting in company-wide annual cost savings of over $30,000.

Activities and Societies: Management Club