Sarah Hedges

Founder @ PlatformAlt5™

About

Sarah’s on a mission to help ambitious brands and extraordinary people from different walks of life and cultures to realise their creative potential.Her career began as a PA working with a multifunctional team to attract, fund, develop and operate the biggest entertainment venue in the UK for London.As a marketer, she helped to launch the largest sports and entertainment venue and hospitality offer for ‘Wembley Stadium’.Working as part of a brilliant team integral to bringing some of the biggest live music, sport and entertainment events to London, including Champions League Finals. She’s won awards for rebranding whilst helping to attract a leading technology partner, breaking several world records for technology-led fan experiences.Venturing into freelancing, as a Director, she led a globally talented team delivering high-profile campaigns and initiatives. This work targeted startups and unicorns in the UK&I, EMEA and NAMER regions on behalf of client Amazon Web Services ‘AWS’.Sarah set up PlatformAlt5™, a scalable content marketing engine for ambitious brands. PlatformAlt5™ crafts unique content that cuts through the noise. It’s created by extraordinary humans and supported by ethical technology. Sarah created BriefBrain™, an AI briefing app working with Cloud202 as a technology delivery partner to help marketers and account managers write better briefs, leading to game-changing creativity. PlatformAlt5 is an AWS partner. She’s passionate about unique creativity, music and shooting real people on the streets of London with a variety of old and new cameras.

Country

United Kingdom

City

Watford

Industry

Publishing

Skill

Artificial Intelligence (AI), Content Marketing, Leadership, New Business, Global Client Management, Marketing Strategy, Brand Development, Marketing Communications, Project Management, Digital Marketing, Social Media Marketing, Sponsorship Activation, Sports Marketing, Football, Music, Entertainment, Ticket Sales

Experience

Founder

PlatformAlt5™

2023-9 - Present · 3 yrs 1 mo

PlatformAlt5™ helps ambitious brands and people to realise their creative potential with unique content that cuts through the noise. Powered by ethical technology and human creators. Our BrefBrain™ app helps marketers craft brilliant briefs saving time and money whilst unlocking game-changing ideas.

Freelance Marketing Strategist, New Business Director and Partner

Hoxby

2016-1 - 2023-3 · 7 yrs 3 mos

London, England, United Kingdom

Hoxby is a self-funded startup and B Corp, eight years young. A global community of talented freelancers motivated to deliver their best work, they choose the projects they work on and the clients they work with. Uniquely diverse and bespoke teams leverage collective intelligence to ensure clients get refreshing solutions every time. • Delivered the agency growth strategy for client Amazon Web Services, 'AWS' • Led the AWS account on behalf of Hoxby with a global project team of 40+ freelancers in UK, EMEA and the US, building a five year + client relationship • Won new business with existing and new clients • Built talented global project team/s and coached new business directors • Budget and profit responsibility • Delivered bar raising work and flawless customer experience

Marketing Manager Wembley Stadium

The Football Association

2009-8 - 2015-12 · 6 yrs 5 mos

Wembley, London HA9 OWS

Wembley Stadium connected by EE is one of the most famous stadiums in the world and home of the England Football Team. A world-class venue that attracts the biggest events in sport and music and over two million visitors per year. • Developed and delivered Wembley’s Marketing Strategy • Led Brand Management for Wembley Stadium on behalf of The FA • Led Venue Marketing and Communications Support for Event Owners • Collaborated with Communications and agencies to deliver proactive PR Plans • Worked with Sponsorship and lead partner EE to deliver joint Partner Programmes • Direction and Leadership for Wembley’s Digital Marketing working with stakeholders • Improved the digital experience for visiting fans • Line managed Digital Marketing Coordinator

Marketing Manager Club Wembley

Wembley Stadium

2007-1 - 2009-7 · 2 yrs 7 mos

Wembley, London HA9 0WS

Club Wembley is Wembley’s premium seat and box hospitality offer. Membership includes the best seats in the house with outstanding views to some of the greatest sport and music events. Club Wembley includes a host of seat and hospitality options plus a dedicated tier of bars, concession outlets and restaurants. Members have access to the biggest games and gigs plus money can’t buy events. • Implemented a Marketing Strategy to promote Club Wembley • Managed three direct reports and all agency relationships • Delivered CRM programme for members • Maximised additional revenue through the promotion of stadium events • Developed the Wembley Tour Marketing Strategy