Hector Cortes

Digital Marketing & Media Manager for The Macallan. Overseeing the Media Strategy for the Americas.

• Support brands strategy through local level marketing initiatives for staple and emerging brands such as Bud Light, Bud Light Seltzer, Budweiser, Michelob Ultra, Stella Artois & Presidente. • Manage and track regional media & sponsorship budget. • Collaborate with national sponsorship team to deliver consistent consumer connections strategy with local sports and entertainment partners. • Develop and activate local promotions/events that leverage assets from major partnerships with Professional sports properties to maximize activity in the respective market and broaden our brands reach and association. • Participate in local sports sponsorships negotiations such as University Sponsorships and Minor League properties. Leverage assets from these partnerships to deliver on KPIs. • Strategic oversight of all paid media planning and buying functions within the Southeast region. Includes multi-media channels such as digital, social media, radio, TV & Out of Home (OOH). • Act as the liaison to the company headquarters media team to ensure successful execution of national media buys at the local level. • Leverage brand promotions through local media buys with promoters, media vendors, and wholesaler partners.

Promoted from Senior Sales Planner on January 2014 • Manage existing relationships with clients/agencies while prospecting and developing new business opportunities. • Achieve revenue goals across all Fox platforms including on-air, digital, mobile and branded content. • Liaison with internal groups including Programming, Production, and Design to assist on all ad campaigns. • Communicating, developing and managing sales opportunities across all of the Fox Networks while extending channels reach. • Integrated Sales & Marketing campaigns for clients of different categories: Technology, Beverage, Consumer & Beauty Products. Such clients include: Samsung, LG, Mondelez, LVMH, Reckitt Benckiser, Puig, Kellogg’s and Concha y Toro. • Present proposals to new & existing clients to achieve the objectives/KPIs. • Coordinate and execute experiential events for local agencies, engaging clients and agency partners to the brand. • Participate in client sporting events that reinforces the Fox Sports brand and brings our brand message to life. • Gather market and advertiser information through competitive media tools, Ibope and Comscore. • Keep up-to-date of forthcoming media and marketing promotions to advertiser. • Prepare weekly sales reports and CRM reports.

Promoted from Regional Account Executive on January 2009 • Plan and buy Pan-Regional media schedules for Clients in Automotive, Technology, Toy and Fragrance industries. • Coordinate all indigenous media plans for such clients developed by local offices. • Research of recommended marketing programs for clients, providing insight on viable opportunities. • Liaison between Account Management, Finance, as well as clients in local offices throughout Latin America. • Responsible for implementation and follow up of requests from local client partners. • Created a Media Landscape for our clients that focused on media availability and market nuances for Latin America and Canada that was also re-purposed for other Agency Clients. • Liaison between Creative and Vendors, manage trafficking of all materials to vendor partners (Newspaper, Magazine, Cable Media and OOH).

• Assisted in the coordination of the 4th Annual Premios Fox Sports Event. • Created sponsorship grids and follow up to guarantee Client sponsorship elements. • Coordinated VIP travel logistics- hotel reservations & transportation.