Heba Rady

Marketing Manager (GAP– Mango – Old Navy – New Yorker – Aldo – Clarks – Call it Spring – la Vie en Rose – Accessorize – Monsoon – Quiz) - Manages marketing services department including development and distribution of all marketing related material. - Develops annual marketing plan in support of organizational strategy and objectives. - Strategic planning, development and implementation of marketing communication strategies. - Develop and execute weekly, monthly, and annual strategy. - Developing and managing the marketing department's budget. - Provide creative input for displaying promotional marketing material. - Implement marketing and advertising campaigns. - Effectively manage projects to deliver on Cost, Quality, and Timing targets. - Directing social media strategies. - Evaluating performances of marketing campaigns. -Managing third-party vendors. - Addressing customer service problems

Account Director/Head of Client Servicing (LG – Soma Bay – Cairo Festival City Mall – Galaxy – Durex – Veet – Vanish – Dettol – Philips – Galleria 40– Finish- Philip Morris international – L'Oréal Professionnel – Kérastase – Cairo Jazz Club – Johnson & Johnson –Al Ahram Beverages – Cilantro – National Bank of Egypt – Arab African International Bank– Vest Hospitality – UNIDO – Canadian International College – University of Canada in Egypt – Amideast – Camel – Winston– Brandt – Allianz) - Creating a portfolio of digital and offline client's accounts and monitoring the ongoing activities related to them. - Managing, reviewing progress, and delivering the client’s digital and offline advertising projects. - Conducting meetings with the clients as well as informing them about their current work status. - Managing the Client servicing team. - Guiding agency various departments and Client servicing team in specific to formulate a strategy that meats the client’s objectives. - Managing the overall agency /client relationship for current clients and new business. - Supervising and Contributing to pitches and new business plans. - Briefing creative, research staff and social media departments and assisting with the formulation of marketing and digital strategies, content calendars, media plans, and monthly reports. - Taking part in the brainstorming sessions. - Working with agency colleagues to devise advertising and digital campaigns that meet the client's brief and budget. - Negotiating with clients and agency staff about the details of online and offline campaigns. - Presenting creative work to clients for approval or modification. - Writing client reports.

Account Manager (LG – Lancôme – Sahl Hasheesh – Philip Morris international –Galleria 40 – Philips – Al Ahram Beverages – Pirelli – National Bank of Egypt – Four Seasons Hotels & Resorts – Americana Group – British American tobacco –B2B for Investment & Real Estate Marketing – CONNEX) - Writing client reports. - Creating a portfolio of client’s accounts and monitoring the ongoing activities related to them. - Managing, reviewing progress, and delivering the client’s advertisement projects. - Conducting meetings with the clients as well as informing them about the current project’s status. - Briefing creative and research staff also assisting them with the formulation of marketing strategies. - Taking part in the brain storming sessions. - working with agency colleagues to develop advertising campaign that meets the client's brief and budget. - Negotiating with clients and agency staff about the details of campaigns; presenting creative work to clients for approval or modification. - Writing client reports.

Account Executive (LG – Sahl Hasheesh – Galleria 40 – Diesel – Google – Philips – Al Ahram Beverages – National Bank of Egypt – Four Seasons Hotels & Resorts – Americana Group – British American tobacco – In Shape Clinic – CONNEX – Veeva Me) - Assisting the account manager in all tasks. - Writing client reports. - Handling budgets, managing campaign costs, and invoicing clients. - Managing the production process and drawing up a production schedule. - Making sure that products are produced on time and are of good quality. - Monitoring the production processes and adjusting schedules as needed.

- Supervising the development and implementation process of the promos. - Receiving different materials related to the promo from different departments. - Assigning the creations of the promos to different promo producers. - Scheduling promo delivery dates. - Scheduling promo on/off air dates. - Verifies the assigned jobs are completed on time. - Provides regular reports on promo status and progress. - Handling all inquiries related to the department.

handling coming accounts and assisting the project manger to develop ideas that matches consumer needs.