Heather Dobson

- Developing and optimising full-funnel paid media strategies - Collaborating on attribution modelling and performance insights - Exploring new paid opportunities and testing innovative approaches - Bringing creative campaign ideas to life across paid - Supporting multi-channel campaign delivery, including email marketing

- Lead paid media strategy and execution across Google, Meta - Harnessed our CRM platform to strategically segment and target audiences for Meta advertising campaigns. By integrating CRM data, I developed and managed custom and lookalike audiences, enabling precise targeting and improved ad performance. - Manage large-scale media budgets and agency relationships to achieve CPA and ROI goals - Collaborate with content team to optimise landing pages and user journeys - Apply a test-and-learn approach to continuously improve campaign performance - Deliver regular reporting on campaign results and handle monthly budget reconciliations - Stay current with industry trends and emerging platforms to inform media strategy

(previously Revolution Bars Group) - Managing a CRM system, creating automated journeys - Conducting SEO optimization and managing Google Ads and Facebook ad campaigns to improve website traffic and lead generation - Utilising Google Analytics and KPI dashboards to monitor and report on campaign performance - Managing Google My Business listings and Yext accounts for multiple locations - Developing wireframes and managing updates for WordPress websites - App management and development

As a Digital Marketing Executive at Flamingo Marketing Strategies, I worked with a diverse range of B2B businesses across multiple industries. My responsibilities included: - Social Media Management and content creation for 14+ companies across various platforms such as LinkedIn, Facebook, Instagram, Twitter, and more using Kontentino. - Email Marketing: developing email funnels and writing copy with InfusionSoft by Keap. - Branding and Design: creating visual assets like brochures, flyers, and social media content using Adobe Creative Cloud and Canva. - Website Management: updating and maintaining WordPress websites with Elementor, creating landing pages, and publishing blog posts. - Reporting: tracking social media performance and monthly email click-through rates.

Ellis is a large restaurant chain in Belgium, the Netherlands and France. ‐ Managed social media accounts and created content for all restaurant chains across Belgium, the Netherlands, and France ‐ Redesigned and maintained their WordPress website in three languages, including wireframes, high-fidelity mockups, and copy ‐ Managed weekly Facebook ads campaigns to create awareness for student and lunch deals ‐ Collaborated with local influencers, journalists, and celebrities to develop new influencer campaign ideas ‐ Managed Google My Business and TripAdvisor accounts and reviews for over 15+ restaurant locations using AreTheyHappy ‐ Provided weekly, monthly, and yearly reports on the average ratings received on Google My Business, TripAdvisor, and other channels This experience enabled me to develop expertise in social media, website design and maintenance, influencer marketing, Facebook ads, email marketing, and customer care across multiple countries.

- Practical experience in social trading - Prepared and promoted campaigns on Facebook, Instagram, Twitter, Snapchat, and LinkedIn based on a media recommendation - Created content and did community management for various brands - Brands included Michelin, Côté d’or, BNP Paribas Fortis, Universal Music, and Peugeot - Utilized Wrike, Sprinklr, and Makemereach

While at Gingerwald, in a short-term role, I was responsible for several key duties including: - Developing and presenting strategies for a crowdfunding project - Overseeing the creation and scheduling of social media content - Collaborating with their in-house marketer to revamp their website by conducting a website audit and implementing the suggested improvements - Writing blog articles - Managing Facebook ads

During my 60-hour internship, I gained valuable experience working in a creative office environment. I was responsible for creating and planning content, as well as photography and writing their newsletter.

Graduated with distinction

Graduated cum fructu