Heather McDavitt
Founder @ River Farm Advisors
About
I am a product and growth executive driven by a single mission: transforming complex technology into seamless, revenue-generating customer experiences. Throughout my career, I have operated at the intersection of data-driven strategy and operational excellence, managing multibillion-dollar portfolios and scaling innovations that define how millions of people connect. I specialize in navigating high-stakes environments where product strategy meets P&L accountability. I build high-growth engines that maximize subscriber lifetime value. To date, I have enabled a total revenue base exceeding $20B by aligning cross-functional teams around a unified, customer-first vision. I thrive on translating ambitious strategic goals into actionable execution. My focus remains on building products that win markets, foster lasting loyalty, and deliver measurable business results.
United States
New York City Metropolitan Area
Telecommunications
Experience Design, Product Marketing, Product Design, Operational Transformation, Revenue & Profit Growth, Strategic Leadership, Digital Transformation, Product Strategy, P&L Management, Go-to-market Strategy, Customer Retention, Predictive Analytics, Business Transformation, Collaborative Leadership, Product Development, Design Thinking, Strategic Partnerships, Strategy, Vendor Management, Program Management
Experience
Founder
River Farm Advisors
New York City Metropolitan Area
Head of Mobile & Home: Product Development/Management & Convergence
Verizon
New York City Metropolitan Area
Spearhead the cross-functional program office for broadband expansion and the convergence of mobile and digital home client experiences. Drove FWA performance improvements, successfully increasing key subscriber growth and churn metrics through optimizing technology and marketing initiatives. Developed the multi-year "Northstar Vision" and roadmap for Billing, Digital Discovery, and Customer Use Experience across the entire singular network brand. Manage the performance of a combined Home & Mobile portfolio P&L directly attributed to $20B+ in annual revenue.
Vice President Consumer Mobile & Home Products
Verizon
New York City Metropolitan Area
Directed strategy and roadmap for the $20B+ Home & Mobile product portfolio, including Video, Broadband, Digital and Financial Services products (Verizon Visa Card, DPP). Digital Product Oversight: Managed the portfolio of Family Services apps (e.g., Verizon Family App, Gizmo, Care Smart) and Communications platforms (A2P messaging, Number Share), driving digital innovation and lifecycle management. Managed diverse product categories, leveraging data-driven feedback to accelerate digital innovation and meet customer demand.
Vice President Product Management, Consumer Home Products
Verizon
New York City Metropolitan Area
Held P&L Accountability for the Home product portfolio with $10B+ revenue attribution. Key Digital Product & Launch Highlights: Launched two industry-first Fixed Wireless Access (FWA) broadband solutions, including the FWA C-Band ready device and the millimeter wave solution. Spearheaded the launch of FiOS TV One, integrating complex partnerships and platforms (voice remote, Netflix, Alexa) into the core video experience. Introduced the Android TV-based Stream TV OTT device and a premium Stream TV Soundbar (in partnership with Bang and Olufsen).
Executive Director Product Management, Consumer Video Products
Verizon
New York City Metropolitan Area
Developed a 5-year video strategy and innovation pipeline that informed the subsequent multi-platform solutions, supporting a $6B+ product portfolio. Led the full-stack development and launch of an entirely new, multi-platform video solution across desktop, tablet, and mobile, drastically accelerating development speed. Created and executed a digital strategy for ordering, consumption, and care of FiOS Video content that successfully dramatically improved short-term churn.
Executive Director, Regional Marketing & Sales Operations – Mid-Atlantic Region
Verizon
New York City Metropolitan Area
Executive Director, Integrated Maketing & Go To Market Strategy
Verizon
New York City Metropolitan Area
Director, Customer Acquisition and Engagement
Verizon
New York City Metropolitan Area
Director, Go To Market Strategy and Sales Compensation Programs
Verizon
New York City Metropolitan Area
Sales Director, North East Region
Verizon
Boston, Massachusetts, United States
Led a 900+ associate call center organization across 9 locations, overseeing all sales, service levels, P&L, and technology.
Education
Penn State University
Majors - Biology & English
MIT Sloan School of Management
Mastering Design Thinking
USC Marshall School of Business
Communication Technology Management
University of Scranton
Human Resource Management
Heather McDavitt's Contact Information
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