Heather Butler

Lead Brand Operations team to drive marketing excellence and organizational growth by mentoring and developing project managers, fostering innovation and continuous improvement. Oversee budgets, streamline processes, and optimize workflow efficiency. Direct data analysis, digital media buying, and campaign deliverables for tradeshows and conferences. Collaborate cross-functionally with internal stakeholders on marketing initiatives and processes. Build and manage agency and vendor relationships, ensuring service accuracy. Direct paid media initiatives and digital metrics reporting to inform strategic decisions. Maintain compliance through thorough regulatory and legal reviews and documentation.

Led and developed Brand Marketing Operations Specialists., Drove end-to-end project management to align with strategic brand objectives. Ensured messaging clarity and strict adherence to brand guidelines while executing impactful, business-driven marketing initiatives. Managed print vendors, orchestrated tradeshow marketing and digital content, administered collateral inventory through web portals, and implemented paid media strategies and process improvements for optimal results.

Developed and executed marketing strategies for product launches and trade shows. Led major initiatives such as social media and email campaigns. Managed website development to enhance user experience. Collaborated with internal stakeholders to effectively target key customer groups and ensure brand consistency. Provided strategic input on messaging and creative assets.

Managed co-marketing portfolios spanning web, print, and interactive collateral. Oversaw peer review processes and led cross-departmental process improvements. Implemented project management solutions, supervised design workflows, and provided strategic direction for messaging and branding to ensure consistent and impactful marketing communications

Developed brand strategies and created marketing collateral to support sales efforts. Managed creative deliverables for campaigns, sales meetings, and tradeshows. Translated clinical data into effective messaging for field sales teams. Collaborated on marketing initiatives with commercial teams, managed relationships and projects with vendors, and fostered partnerships with key opinion leaders to advance brand initiatives

Directed all aspects of speakers’ bureau operations and managed its budget, while overseeing speaker portal enhancements and ensuring regulatory compliance. Liaised with internal teams to determine consultant fee schedules and maintained reporting accuracy. Maximized key opinion leader utilization through effective cross-functional collaboration.

Developed brand campaigns and marketing materials. Facilitated the creation of collateral such as patient brochures and sales aids, and ensured consistency in messaging and corporate trademarking. Evaluated and improved marketing communications strategies to enhance customer experience. Organized speaker programs by managing event logistics and expense reconciliation.