Heather Schor

• Executes promotional activations for the #1 multi-national alcoholic beverage company in the world. • Represents well-known brands in bars, restaurants, beer distributors, liquor stores, sport and concert venues, and at special events. • Educates consumers and helps create memorable interactions in and around the South Western Pennsylvania markets.

• Freelance Photographer • Business marketing, PR, Events, Live shows, Documentary, Landscapes, Animals, Pets • Published on the Cover of the Pittsburgh City Paper (July 2018) • Published by The Washington Post, CNN, ABCWorld News, Reuters, KDKA, WTAE, WPXI • Photo services provided for Kennywood Park, Pittsburgh Marathon, Pittsburgh Ballet Theater, UPMC, Frick Museum, Humane Animal Rescue, and Thrival Festival, etc. Photo of the Day | Guardian/Reuters 02/01/2022 https://www.theguardian.com/news/gallery/2022/feb/01/a-junta-protest-and-a-bridge-collapse-tuesdays-best-photos

• Photo Researcher, Fact Checker / 2021 – current • Work with writers to tell stories using photos and videos. The material is presented during a live theatre show or livestream. • Reading tabloid style online news media and traditional media • Research facts for outgoing media • Research photos and clear for use

• Creating New Branding materials and creative assets for Web, Social and Print • Created Content Strategy and Calendar for Social Media promotions • Covered events and media relations for Grand opening • Assisted Designer in handling Media requests

• Social strategy/Content creator for two NYT best seller books on fitness and diet • Highest sales for books for three consecutive months, four months after taking over • Maintained all channels of social media – Facebook, Twitter, IG • Online PR & Publicity tracking • Managed the FB community and follower engagement

PR and Publicity Intern for the Film Department. Worked on My Big Fat Greek Wedding and Gangster No 1.