heather ross

* Involved in strategic development of functional aggregation site and directed strategy for all fashion product content on UK and US platforms, to ensure optimal customer experience and drive sales via affiliate program. * Key member of site launch team, working with UK/US Senior Management * Managed affiliate program in addition to growing external brand relationships * Worked with Tech vendor on site build/CMS development, focusing on engaging shopping solutions to cater high street and luxury markets within UK/US * Managed and maintained brand/product placement in addition to working on styling/working with Editor regarding content strands * Managed interns

* 6 month consultancy period heading up development from a creative, strategic and commercial perspective, reporting to Founder. Clients spanned from British Fashion Council, Drapers, Vogue, Valentino, Victoria Beckham, Swarovski, Hackett, M&S to David Collins Studio: * Lead and implemented rebrand and relaunch from creative, positioning & partnership perspective * Ownership of business development and idea generation for new business and innovation * Responsible for initiation of long term strategic drive and expanse into differing regions * Initiate and manage full spectrum digital creative content solutions for all clients * Working directly with creative director, photographers and editors to ensure premium outputs * Head up diversification into sideways sectors and manage client relations * Work alongside CEO and production teams to support execution of shoots and filming * Oversee social media and promotions

* Directed digital product operations in order to respond to KPIs, increasing productivity and driving sales whilst managing Product Marketing team and overseeing studio workflow. * Managed Visual Merchandisers, Product Writers, Product Technical Specialist, Stock Assistant and oversaw studio Photographers & Re-touchers, controlling productivity and product content * Developed product marketing initiatives, identified business development opportunities and growth strategy * Collaborated with Tech to develop CMS functionalities, building on future concepts and efficient practices in line with business roadmap, resulting in optimal customer experience * Ownership of daily product uploads to live site and monitoring site presentation * Worked with Buy / Merchandising / Editorial / Creative teams to certify seasonal direction viable from a brand and commercial perspective

* Developed and owned day-to-day product merchandising strategy for UK/US sites (visual & CMS) * Ensured products merchandised in accordance to buy, to maximise sales and promote category mix * Owned product placement across all marketing channels/non editorial merchandising space to drive conversion rates * Collaborated with Buying, Editorial, Styling, Studio, Tech and Personal shopping teams regularly to support on special projects * Worked with direct line manager to support design of pioneering features and multi-department execution * Performed weekly quality assurance for all content (Studio & Editorial) * Extensive competitor analysis and suggested site enhancements

* Short MAT cover contract launching BoF Online Education e-learning initiative within stringent launch timelines, reporting to COO. Responsibilities included: * Ownership of BoF Education overall, including online courses and annual rankings * Develop strategy, planning and oversee delivery of online courses * Work closely with and manage course producers and industry experts * Oversee course production from concept to finished product * Recruit and manage relevant resources, including freelancers * Develop execution of marketing and user growth of BoF Education and online courses, working with content and marketing teams * Work closely with internal team, including editorial, marketing, sales, product and technology * Deliver the publication of the BoF Global Fashion School Rankings 2016 * Manage performance against key KPIs * Build and manage relationships with key stakeholders, including fashion schools and education leaders

* 8 month consultancy period sitting as key Director of team (reported to CEO and Chairman). Led kick-off for site development, creative direction and growth plan for the online digital scope within overall omni-channel business in order to achieve brand, strategic, financial and marketing plan/objectives. This was included, but not limited to: * Planned, implemented & recruited digital team (Editorial, Creative, Photography, Retouching, Visual Merchandising, Product Merchandising, Marketing, CRM, CC, Personal Styling & Analytics) * Led collaboration with third party creative company to design & deliver online channel considering all omni-channel behaviour within Russian market * Sourced and implemented key partnerships to ensure delivery of premium, engaging and relevant content for target market * Led build, design & workflow process of online production (operations, logistics, creative & upload) * Owned and implemented in-store digital innovation, developing new ideas/concepts * Developed leading customer experience strategy

Activities and Societies: - Business Studies - Art - Geography - History - French - Spanish - English - Maths - Social Studies - Physical Education - Religious Education

Branding - Luxury market - History of Fashion - Product Design & Fit - Communication strategy - Fashion marketing - Full fashion cycle - Collection creation & campaign