Heather Martin

As a Senior Product Manager first at Rubicon and then Routeware, I led the development and execution of the SmartCity product strategy by working closely with cross-functional teams to define and deliver key features on the product roadmap that drive customer satisfaction, revenue growth, and competitive differentiation. The SmartCity SaaS product is implemented in over 100 cities in the U.S and includes a web portal, iOS and Android mobile applications, and multiple integrations, with integrated hardware components. I liaised between business stakeholders, the engineering, support and sales teams to align product vision, goals, and deliverables. I was responsible for managing product updates and risks and communicating progress to stakeholders.

As the Senior Product Manager of Future Price Commitment within Brightstar Financial Services, I have a deep understanding of the financial services offered within the telecommunications and mobile device industry, the market place, our competition and trends. I am responsible for identifying product enhancements and gaps to drive growth and increase market share. I clearly communicate with and create buy-in for both the product vision and roadmap with internal and external partners. I manage the product lifecycle from inception to development through launch and develop metrics to monitor product health. I manage scope and priority of features based on business and customer impact and work closely with technical teams to deliver agile yet comprehensive solutions to Brightstar customers and internal stakeholders.

As the Senior Product Manager, I acquired in-depth knowledge of the financial services and mobile insurance SaaS products and trends within the mobile device supply chain and logistics industries. I led the composition and prioritization of enhancements and features for the web based and mobile applications that drove customer growth and increased market share for B2B and B2C in multiple countries. I collaborated with Brightstar’s global IT teams to implement API integrations across multiple vendors. I communicated and helped create buy-in for the product roadmap with internal and external partners. And I helped launch internal metrics and projects to monitor product health and program performance.

As Product Manager I represented the product's key stakeholders. With input from current customers and our services business and technical analysts I was responsible for driving key functionality within our product. I was involved in all functional aspects of the product development lifecycle including but not limited to writing functional Agile Stories, prioritizing our Product Backlog, providing pre-sales assistance and support as well as engaging with our delivery and account managers on current and future opportunities and projects.

As the Product Owner I oversaw adherence to Agile methodology and managed user story prioritization and the product backlog to deliver and drive growth and innovation while maintaining the functional and technical integrity of the platform. I influenced product strategy and gave key presentations to help secure new sales and presented at multiple customer conferences.

As part of the Development team, I worked with technical support engineers to analyze reported issues by customers, verify the specific problem and accurately communicate the issue to the development and QA teams. I ensured successful and quality resolutions to the issues and communicated directly with customers. I created and managed product deliverables including but not limited to functional design documents, user guides, product release notes, and provided valuable input on the product roadmap.

As part of the Development team on our Customer Information Billing System, I was responsible for working with our technical support engineers as well as customers to analyze any reported issues, verify the specific problem and accurately communicate the issue to the developers. I worked with the developers to ensure a successful and functional resolution to the issue. I actively participated in all functional aspects of our product development life-cycle including but not limited to writing functional requirements documents for enhancements, writing release notes, and providing valuable input into the product roadmap.

I specialized in the implementation and analysis of Supply Chain and Workforce Management solutions software within the utility and telecommunications industries. I have been the lead business analyst on projects with responsibilities including but not limited to: business process reviews, requirements gathering, training delivery and support and production of business requirements and training documentation deliverables

I worked with the onsite project team and our customers to analyze their needs and develop process and product solutions to business challenges. This included the definition and documentation of current and proposed business practices, gap analysis and recommendations of product and/or process solutions. I also delivered training and follow-up support to ensure the successful implementation of the product.