Heather Armitage - ACIM

The Cotswold’s Favourite Digital Marketing Agency. At the heart of the Cotswolds, our digital marketing agency stands out as the region's go-to expert for transforming brands and driving success. We offer a comprehensive suite of services designed to elevate your online presence and achieve business success. Trusted by Leading Brands including TCN UK, Landrover Jaguar and Origin Aqua, delivering results that speak for themselves. Join the ranks of successful brands and let us propel your digital presence to new heights.

VON GREYERZ AG (previously Matterhorn Asset Management | GoldSwitzerland) are the Global Authority in Wealth Preservation, helping sophisticated investors and high net worth individuals (+UHNWI) store physical gold and silver outside the banking system. VON GREYERZ commitment to wealth preservation involves 100% direct client ownership of the highest quality precious metals, refined in Switzerland and stored in the world’s most secure private vaults. VON GREYERZ liaise directly with Swiss Gold Refineries for purchasing precious metals on behalf of clients, offering only the finest gold storage and transportation services. Minimum investment is $5M for the undisclosed location Swiss Alp vault, and $400,000 for the Zurich and Singapore vault.

Salesforce is the worlds #1 CRM solution that brings companies and customers together. We help 150,000+ businesses run their departments more effectively. My role as part of the Centre of Excellence team is to Spearhead the Marketing Strategy & Campaigns across EMEA.

For the past 15 years TCN have been regenerating unloved buildings, creating surprising places and managing vibrant communities - the UK’s favourite Creative Workplace provider. Responsibilities included the lead on all marketing initiatives for TCN’s £110m property portfolio; driving performance, conversions and community experience. TCN have over 8000+ members and 350+ companies across 9 campuses. Need a vibrant office space? Check out our spaces here: www.tcnuk.co.uk - Fuel Studios, Norwich - Dog House, Reading - Piano House, Brixton - NEST@Mallard, Somerset - Newark Works, Bath - Assay Studios, Birmingham - Temple Studios, Bristol - Temple 1852, Bristol

Digital marketing recruitment services to DRPG - the UK's biggest creative communications agency in the UK - allowing their clients to deliver maximum project marketing opportunities.

My role was to manage all OCA's marketing, recruitment and communications, from strategy to delivery, £100k budget against ROI. I ensure we continually provide the best experience for our students, maximise enrolment numbers (CRO) and outwardly share the successes of the organisation. (OCA is now part of the Open University). Key successes: - Quadrupled online and telephone enquiries against previous year through targeted marketing - Achieved 282% more website traffic and click through rates against previous year - Achieved significant further reach and brand presence, achieving more enrolments and engagement globally - Initiated change and improvement strategy to enhance business performance, inline with the marketing and sales funnel The Open College of the Arts (OCA) are a global organisation whose purpose is to provide arts education for everyone, through high-quality, distance learning courses. As part of the University for the Creative Arts - OCA are the no.1 lead specialist arts universities in the UK. www.UCA.ac.uk www.oca.ac.uk (Relocation to Reading)

Heather provides marketing and recruitment services across East Anglia - specialising in the Marketing and Creative sector, alongside the creation of marketing collateral for the brand. Placement examples include: • Head of Performance Marketing (Perm and Contract) • Head of Creative Services • Digital Channels Specialist • eCommerce Trading Executive • Brand Manager • Product / Project Manager • PR and Account Manager • Graphic Designer • Head of CRM • Marketing Executive • SEO & PPC Specialist • Interim Communications Manager (Suffolk & Norfolk) • Social Media Specialist • Web Designer • Research and Market Analyst • Copywriter and many more... With hands-on strong Marketing, Design and Technical background she effectively identifies key information provided by clients and candidates across the industry, providing industry leading marketing and creative advice and support.

GMG HQ, Germany To manage the market delivery of new asset: GMG ColorPlugin. Contribution to Marketing and Reach strategies, Change and Business Development, including revamp of business plans and strategy proposals, market research analysis, client engagement and expansion of partnerships, architectural and design discussions to deliver solutions, having a highly organised, pro-active and systematic approach to work. Today, GMG offers the largest ever portfolio of software solutions to color manage the entire graphic workflow from prepress to print production. GMG's goal is to provide complete solutions for achieving consistent colors on all media types and with any printing technology. GMG solutions are characterized by excellent quality, color accuracy, reliability and repeatability – for more than 30 years. Dedicated to supporting international printing standards, such as ISO, PSR, SWOP/GRACoL and 3DAP. With more than 11,000 systems in use, the GMG name is synonymous worldwide with a guarantee for high-quality solutions for everything to do with color. Worldwide business travel was required during this role to ensure that the visual color impression is preserved in pre-press proofs, regardless of the printing process, press, substrate and location.

/prepress colour software technician. Responsibilities included the prepress and colour correction of creative documents, technical support in color management software, computer and printer hardware repairs, inbound telephone support, train clients on print techniques and production quality using ColorProof, ColorServer, OpenColor and InkOptimizer My role also included the design, creation and publishing of advertisements for GMG promotions using the Adobe Creative Suite, Photoshop, Illustrator, Indesign via digital and print platforms. Internal and external mail shots and e-newsletter creation, experience using Mailchimp. Gained full competency in CRM databases and segmentation. Web user journey analysis, improvements and bug reporting. Events Management including planning, promoting and attending conference and pitching events such as in BPIF and London Museum of Brands.

Responsibilities included: Having a thorough understanding of Apple products and their capabilities, technical knowledge across a variety of platforms and softwares, comparing models and technicalities with competitors products, software troubleshooting and bug reporting, building strong customer relationships, being open-minded and welcoming with a confident approach to solving issues, working well as part of a team, providing the best customer experience, providing industry and market insights.

Designed and built an Interactive Music Wall, made for the general public to play and discover sounds through natural curiosity, using Conductive Ink, an Ardunio, Bose and MakeyMakey! Chancellor’s award Skills gained: Technical software and hardware understanding, Theory and Research on Behavioral Psychology and Interpretation, Graphic Design and Visual Communication, Product Marketing, Modern and Historic Design, Illustration, Print, Timing and Events Management, Creative Marketing Strategy Delivery, Budget Management.

National Diploma in Art + Design, Distinction level